"Customers and products are the heart of any business, and corporations collect more data about them every year. However, just because you have data doesn't mean you can use it effectively. If not properly integrated, data can actually encourage false conclusions that result in bad decisions and...

"This book describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company"--Provided by publisher

Examines the corporate practice of gathering massive amounts of data on consumer behaviors, needs, and desires, and using it to influence decision making and determine how much individuals will pay based on how much they are able to