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Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos; Meurs, Frank van - In: Journal of international consumer marketing 29 (2017) 2, pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
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Advertising message strategy analysis for award-winning digital ads
Yfantidou, Ioanna; Riskos, Kyriakos; Tsourvakas, George - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 340-355
Persistent link: https://www.econbiz.de/10011862031
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Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
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Airlines : standardize your international advertising!
Décaudin, Jean-Marc; Lacoste, Denis - In: Journal of travel research : a quarterly publication of … 62 (2023) 5, pp. 1090-1104
Persistent link: https://www.econbiz.de/10014245678
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Cross-culture internet advertising
Khare, Nidhi - In: Indian journal of economics & business : IJEB 8 (2009) 1, pp. 167-177
Persistent link: https://www.econbiz.de/10003853398
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Cross-national advertising and behavioral intentions : a multilevel analysis
Walsh, Gianfranco; Shiu, Edward; Hassan, Louise M. - In: Journal of international marketing 22 (2014) 1, pp. 77-97
Persistent link: https://www.econbiz.de/10010348915
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False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.; Minor, Michael - In: Journal of research in interactive marketing : … 9 (2015) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
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Export Advertising
Brown, David Leslie - 1923
Persistent link: https://www.econbiz.de/10002329790
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Global or adapted advertising? : consumer evaluation of advertising activity of foreign enterprises on the Polish market
Nowacki, Robert - In: Contemporary economics 15 (2021) 4, pp. 415-428
-economic life. The latter concerns also advertising, which is particularly sensitive to the developments occurring in the global … services. The specific question which appears in this context is whether to use standardized or adapted advertising. The … globalization on the recipients’ perception of the adver-tising activity of foreign companies operating in the Polish market …
Persistent link: https://www.econbiz.de/10012802146
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Culture, perceived value, and advertising acceptance : a cross-cultural study on mobile advertising
Liu, Fang; Kanso, Ali; Zhang, Yong; Olaru, Doina - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 1028-1058
Persistent link: https://www.econbiz.de/10012179089