Similar Search Results

Consumers' adoption of AR-based virtual fitting rooms : from the perspective of theory of interactive media effects

Lee, Hanna; Xu, Yingjiao; Porterfield, Anne - In: Journal of Fashion Marketing and Management: An … 25 (2020) 1, pp. 45-62

Purpose: The purpose of this study was to investigate the relationship between consumers' perceived media characteristics, telepresence, attitudes and adoption intention towards augmented reality (AR)-based virtual fitting rooms (VFRs). Additionally, the mediating effect of telepresence was...

Persistent link: https://www.econbiz.de/10012277890

Antecedents and moderators of consumer adoption toward AR‐enhanced virtual try‐on technology : A stimulus‐organism‐response approach

Lee, Hanna; Xu, Yingjiao; Porterfield, Anne - In: International Journal of Consumer Studies 46 (2021) 4, pp. 1319-1338

Persistent link: https://www.econbiz.de/10012809728

The influence of public self-consciousness and materialism on young consumers' compulsive buying

Xu, Yingjiao - In: Young consumers : insight and ideas for responsible … 9 (2008) 1, pp. 37-48

Persistent link: https://www.econbiz.de/10003700772

Second-hand clothing consumption : a cross-cultural comparison between American and Chinese young consumers

Xu, Yingjiao; Chen, Yizhuo; Burman, Ritika; Zhao, Hongshan - In: International journal of consumer studies 38 (2014) 6, pp. 670-677

Persistent link: https://www.econbiz.de/10010510353

Luxury fashion consumption and Generation Y consumers : self, brand consciousness, and consumption motivations

Giovannini, Sarah; Xu, Yingjiao; Thomas, Jane Boyd - In: Journal of fashion marketing and management 19 (2015) 1, pp. 22-40

Persistent link: https://www.econbiz.de/10011299345

Shopping and virtual communities for consumers with physical disabilities

Annett-Hitchcock, Kate; Xu, Yingjiao - In: International journal of consumer studies 39 (2015) 2, pp. 136-144

Persistent link: https://www.econbiz.de/10011299561

Chinese dietary culture influences consumers' intention to use imported soy-based dietary supplements' : an application of the theory of planned behaviour

Ren, Jing; Chung, Jae-eun; Stoel, Leslie; Xu, Yingjiao - In: International journal of consumer studies 35 (2011) 6, pp. 661-669

Persistent link: https://www.econbiz.de/10009383718

Chinese young consumers' brand loyalty toward sportswear products : a perspective of self-congruity

Lu, Jinzhao; Xu, Yingjiao - In: The journal of product & brand management 24 (2015) 4, pp. 349-364

Persistent link: https://www.econbiz.de/10011407195

Chinese Consumers and the Fashion Market

Xu, Yingjiao (ed.); Chi, Ting (ed.); Su, Jin (ed.) - 2018

Part 1: Introduction of the Chinese Fashion Market -- Part 1.1: overview of the Chinese Fashion Market -- Part 1.2: Re-evaluating the Market Potential: a perspective of domestic fashion brands -- Part 1.3: Too big to lose: a perspective of global fashion brands in the Chinese market -- Part 2:...

Persistent link: https://www.econbiz.de/10013270838

Chinese consumers and the fashion market

Xu, Yingjiao (ed.); Chi, Ting (ed.); Su, Jin (ed.) - 2018

Persistent link: https://www.econbiz.de/10011810518