Consolidation of banks is driven by the objective of leveraging the synergies of geographical diversification, increased efficiency, cost savings and economies of scale. Being banking is an important component of the financial system; these structural changes can potentially have public policy...

Purpose – Globalization means integrating the economy and consumer market with the rest of the world, which involves the removal of restrictions on imports and foreign investment. The purpose of this paper is to examine the implications of globalization on international marketing from the...