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date (oldest first)
1
How the level of personalization affects the effectiveness of personalized ad messages : the moderating role of
narcissism
Bang, Hye Jin
;
Choi, Dongwon
;
Wojdynski, Bartosz W.
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1116-1138
Persistent link: https://www.econbiz.de/10012200370
Saved in:
2
Dark personalities and online reviews : a textual content analysis of review generation, consumption and distribution
Yousaf, Salman
;
Kim, Jong Min
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304482
Saved in:
3
A cross-cultural analysis of impulsive and compulsive buying behaviors among Israeli and US consumers : the influence of personal traits and cultural values
Shoham, Aviv
;
Gavish, Yossi
;
Segev, Sigal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 187-206
Persistent link: https://www.econbiz.de/10011306312
Saved in:
4
Argentine consumers' perceptions of the US brand personality
Rojas-Méndez, José I.
;
Papadopoulos, Nicolas G.
- In:
Latin American business review : journal of the …
13
(
2012
)
4
,
pp. 329-345
Persistent link: https://www.econbiz.de/10009714822
Saved in:
5
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
6
Does feeling holier then others predict good deeds? self-construal, self-enhancement and helping behavior
Seo, Joon Yong
;
Scammon, Debra L.
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 441-451
Persistent link: https://www.econbiz.de/10010459805
Saved in:
7
Four generational cohorts and hedonic m-shopping : association between personality traits and purchase intention
Lissitsa, Sabina
;
Kol, Ofrit
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 545-570
Persistent link: https://www.econbiz.de/10012588081
Saved in:
8
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
9
Integrating fair trade with circular economy : personality traits, consumer engagement, and ethically-minded behavior
Kutaula, Smirti
;
Gillani, Alvina
;
Leonidou, Leonidas C.
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1087-1102
Persistent link: https://www.econbiz.de/10013185080
Saved in:
10
Modeling Facebook users' behavior towards the use of pages related to healthy diet and sport activities
Misirlis, Nikolaos
;
Elshof, Marjon
;
Vlachopoulou, Maro
- In:
Journal of Tourism, Heritage & Services Marketing : JTHSM
7
(
2021
)
2
,
pp. 49-57
Persistent link: https://www.econbiz.de/10012795116
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