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Corporate brand expressions in business-to-business companies' websites : evidence from Brazil and India
Simões, Cláudia; Singh, Jaywant; Perin, Marcelo Gattermann - In: Industrial marketing management : the international … 51 (2015), pp. 59-68
Persistent link: https://www.econbiz.de/10011422737
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Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai; Wang, Xiaoyan; Long, Yu; Wee, Chow Hou; … - In: Journal of business-to-business marketing 22 (2015) 3, pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
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Exploring the mediating role of marketing planning in enterprise marketing capabilities
Fonseca, Joana Sofia da; Dias, Álvaro Lopes; Pereira, … - In: International journal of business environment : IJBE 14 (2023) 1, pp. 15-36
Persistent link: https://www.econbiz.de/10014234416
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Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad; Dash, Satyabhusan - In: The journal of business & industrial marketing 38 (2023) 12, pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
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Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh; Dash, Satyabhusan; Mishra, Abhishek; … - In: The journal of business & industrial marketing 39 (2024) 2, pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
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The effect of digital marketing transformation trends on consumers' purchase intention in B2B businesses : the moderating role of brand awareness
Nguyen Ngoc Hien; Tran Nguyen Huynh Nhu - In: Cogent business & management 9 (2022) 1, pp. 1-24
Digital marketing transformation is one of the important elements in a business's long-term plan. Furthermore, choosing … planned behavior and the theory of consumer behavior, this study aims to explain the effects digital marketing forms on … marketing and customer purchase intention. The results would help managers have the right direction for the business strategy to …
Persistent link: https://www.econbiz.de/10014434104
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Website quality : imperatives for effective industrial marketing through websites' usage intensity augmentation
Kanagaraj, D. Jayaprakash; Sudhahar, J. Clement - In: International journal of electronic customer … 9 (2015) 4, pp. 203-219
Persistent link: https://www.econbiz.de/10011606917
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From websites to social media : exploring the adoption of internet marketing in emerging industrial markets
Shaltoni, Abdel Monim - In: The journal of business & industrial marketing 32 (2017) 7, pp. 1009-1019
Persistent link: https://www.econbiz.de/10011773584
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The emergence of B2B omni-channel marketing in the digital era : a systematic literature review
Hayes, Órla; Kelliher, Felicity - In: The journal of business & industrial marketing 37 (2022) 11, pp. 2156-2168
Persistent link: https://www.econbiz.de/10013455392
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business-to-consumer
Mingione, Michela; Leoni, Luna - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 72-99
Persistent link: https://www.econbiz.de/10012178686