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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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Concept for identifying problems in supply chains in omni-channel systems
Wieczerniak, Sebastian; Milczarek, Jarosław - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 15 (2019) 3, pp. 341-350
Persistent link: https://www.econbiz.de/10012155382
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Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian; Wilczek, Halina; Hahn, Alexander - In: Journal of marketing 78 (2014) 5, pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
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Effects of web site characteristics on customer loyalty in B2B e-commerce : evidence from Taiwan
Hsu, Li-chun; Wang, Kai-yu; Chih, Wen-hai - In: The service industries journal 33 (2013) 11, pp. 1026-1050
Persistent link: https://www.econbiz.de/10010126458
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Attracting and retaining online buyers : comparing B2B and B2C customers
Bridges, Eileen; Goldsmith, Ronald E.; Hofacker, Charles F. - In: Advances in electronic marketing, (pp. 1-27). 2005
Persistent link: https://www.econbiz.de/10003167884
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Adaptation Needed : Eye-Tracking Study of Cross-Cultural Differences in Perception of B2B Websites
Štrach, Pavel - 2017
Persistent link: https://www.econbiz.de/10012962628
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business-to-business
Marvasti, Neda B.; Huhtala, Juho-Petteri; Yousefi, Zeinab R. - In: Industrial marketing management : the international … 97 (2021), pp. 126-133
Persistent link: https://www.econbiz.de/10013206314
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An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.; Narus, James A.; Roehm, Michelle L. - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
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From transactions to journeys and beyond : the evolution of B2B buying process modeling
Steward, Michelle D.; Narus, James A.; Roehm, Michelle L.; … - In: Industrial marketing management : the international … 83 (2019), pp. 288-300
Persistent link: https://www.econbiz.de/10012146631
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Investigating the online customer experience : a B2B perspective
McLean, Graeme J. - In: Marketing intelligence & planning 35 (2017) 5, pp. 657-672
Persistent link: https://www.econbiz.de/10011774644