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The role of perceived economic well-being and conspicuous consumption in creating customer wealth
Sinha, Neena; Verma, Pranay - In: International journal of business and globalisation : IJBG 25 (2020) 4, pp. 519-534
Persistent link: https://www.econbiz.de/10012270911
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Factors defining store atmospherics in convenience stores : an analytical study of Delhi malls in India
Prashar, Sanjeev; Verma, Pranay; Parsad, Chandan; … - In: Journal of Asian finance, economics and business : JAFEB 2 (2015) 3, pp. 5-15
Persistent link: https://www.econbiz.de/10011688472
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Integrating perceived economic wellbeing to technology acceptance model : the case of mobile based agricultural extension service
Verma, Pranay; Sinha, Neena - In: Technological forecasting & social change : an … 126 (2018), pp. 207-216
Persistent link: https://www.econbiz.de/10011952270
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Role of attitude as mediator of the perceived ease of use and behavioural intention relationship
Verma, Pranay; Sinha, Neena - In: International journal of management concepts and … 10 (2017) 3, pp. 227-245
Persistent link: https://www.econbiz.de/10011856441
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The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita; Verma, Pranay - In: Journal of strategic marketing 32 (2024) 1, pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
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Impact of brand engagement on behavioral loyalty, brand equity and WOM through attitudinal loyalty
Goyal, Anita; Verma, Pranay - In: Journal of international food & agribusiness marketing 35 (2023) 1, pp. 88-109
Persistent link: https://www.econbiz.de/10013549084