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Verma, Pranay
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The role of perceived economic well-being and conspicuous consumption in creating customer wealth
Sinha, Neena
;
Verma, Pranay
- In:
International journal of business and globalisation : IJBG
25
(
2020
)
4
,
pp. 519-534
Persistent link: https://www.econbiz.de/10012270911
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12
Factors defining store atmospherics in convenience stores : an analytical study of Delhi malls in India
Prashar, Sanjeev
;
Verma, Pranay
;
Parsad, Chandan
; …
- In:
Journal of Asian finance, economics and business : JAFEB
2
(
2015
)
3
,
pp. 5-15
Persistent link: https://www.econbiz.de/10011688472
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13
Integrating perceived economic wellbeing to technology acceptance model : the case of mobile based agricultural extension service
Verma, Pranay
;
Sinha, Neena
- In:
Technological forecasting & social change : an …
126
(
2018
),
pp. 207-216
Persistent link: https://www.econbiz.de/10011952270
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14
Role of attitude as mediator of the perceived ease of use and behavioural intention relationship
Verma, Pranay
;
Sinha, Neena
- In:
International journal of management concepts and …
10
(
2017
)
3
,
pp. 227-245
Persistent link: https://www.econbiz.de/10011856441
Saved in:
15
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
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16
Impact of brand engagement on behavioral loyalty, brand equity and WOM through attitudinal loyalty
Goyal, Anita
;
Verma, Pranay
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
1
,
pp. 88-109
Persistent link: https://www.econbiz.de/10013549084
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