Ryan, Michael; Han, Yongseung; Manley, Kelly - In: The journal of business and economic studies 28 (2024) 1, pp. 1-20
During the pandemic in fall 2020, we surveyed students to assess determinants of and willingness to pay for online … online course. We also found that students were willing to pay less than the actual tuition rates for online classes. Our … constructed demand analysis indicates that the revenue-maximizing tuition rate should be higher than what students are willing to …