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Value creation agility on business performance : an empirical study in retail fashion SMEs

Mulyana, Mulyana; Nurhayati, Tatiek - In: Journal of creating value 10 (2024) 1, pp. 102-115

Persistent link: https://www.econbiz.de/10014582620

The improvement of collaborative networks to increase small and medium enterprises (SMEs) performance

Mulyana, Mulyana; Wasitowati, Wasitowati - In: Serbian journal of management : an international … 16 (2021) 1, pp. 213-229

Persistent link: https://www.econbiz.de/10012618951

Marketing innovativeness on marketing performance : role of religio-centric relational marketing strategy

Mulyana, Mulyana; Hendar, Hendar; Zulfa, Moch; … - In: Journal of relationship marketing : innovations and … 19 (2020) 1, pp. 52-74

Persistent link: https://www.econbiz.de/10012181037

Market and entrepreneurial orientation on business performance : role of networks innovation agility

Mulyana, Mulyana; Hendar, Hendar - In: Journal of small business and entrepreneurship : JSBE 35 (2023) 6, pp. 944-960

Persistent link: https://www.econbiz.de/10014369642

Improving organisational learning, strategic quality, organisational performance : energising intellectual approach

Zulkifli; Nurhayati, Tatiek; Widodo; Junaidi, Muhammad - In: International journal of learning and intellectual capital 17 (2020) 3, pp. 297-308

Persistent link: https://www.econbiz.de/10012513319

Customer interaction management capabilities on the micro-retail fashion in Indonesia

Nurhayati, Tatiek; Hendar, Hendar - In: Journal of relationship marketing : innovations & … 16 (2017) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10011820550

Religio-centric product strategy on marketing performance

Hendar, Hendar; Zulfa, Moch.; Ratnawati, Alifah; … - In: Journal of Research in Marketing and Entrepreneurship 22 (2020) 2, pp. 181-203

Purpose: The purpose of this paper is to investigate and test the role of religio-centric product strategy (RPS) in mediating the relationship among marketing innovativeness (MI), market sensing capability (MSC), customer relationship management capability (CRMC) and brand management capability...

Persistent link: https://www.econbiz.de/10012413458

Personal intrinsic religiosity and product knowledge on halal product purchase intention

Nurhayati, Tatiek; Hendar, Hendar - In: Journal of Islamic Marketing 11 (2019) 3, pp. 603-620

Purpose: This paper aims to increase knowledge about awareness and intention to choose the halal products. This study assessed the effect of intrinsic religiosity and knowledge of halal products on the awareness and purchase intention of halal products. This study also investigated and examined...

Persistent link: https://www.econbiz.de/10012075668