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Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach

Behl, Abhishek; Jayawardena, Nirma Sadamali; Nigam, Achint - In: Journal of business research : JBR 158 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014281062

Does reward gamification drive brand relationship quality? : an experimental approach

Shankar, Amit - In: Journal of promotion management : innovations in … 28 (2022) 4, pp. 443-466

Persistent link: https://www.econbiz.de/10013178045

Explaining resistance intention towards mobile HRM application : the dark side of technology adoption

Shankar, Amit; Nigam, Achint - In: International Journal of Manpower 43 (2021) 1, pp. 206-225

Purpose: The mobile human resource management application (mHRM app) has recently been seen as an innovative cloud-based solution to manage human resource management (HRM) within organisation. Despite its great potential, organisations have shown resistance towards the usage of the mHRM app....

Persistent link: https://www.econbiz.de/10012811602

Online food delivery : a systematic synthesis of literature and a framework development

Shankar, Amit; Jebarajakirthy, Charles; Nayal, Preeti; … - In: International journal of hospitality management 104 (2022), pp. 1-20

Persistent link: https://www.econbiz.de/10013255944

Should I adopt an integrated virtual clinic? : a dual-factor theory perspective

Shankar, Amit; Kumar, Aman; Yadav, Rambalak; Misra, Pooja; … - In: Journal of consumer behaviour 23 (2024) 2, pp. 357-371

Persistent link: https://www.econbiz.de/10014507238

Balancing food waste and sustainability goals in online food delivery : towards a comprehensive conceptual framework

Shankar, Amit; Dhir, Amandeep; Talwar, Shalini; Islam, … - In: Technovation : the international journal of … 117 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013429397

Exploring Gen Y luxury consumers' webrooming behavior : an integrated approach

Jain, Sheetal; Shankar, Amit - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 4, pp. 371-380

Persistent link: https://www.econbiz.de/10013435342

How to enhance customer loyalty to retail stores via retail service quality practices? : a moderated mediated mechanism

Sivapalan, Achchuthan; Shankar, Amit; Das, Manish; … - In: Services marketing quarterly 43 (2022) 4, pp. 445-465

Persistent link: https://www.econbiz.de/10013416990

How does dataveillance drive consumer online payment resistance?

Shankar, Amit; Yadav, Rambalak; Behl, Abhishek; Gupta, … - In: Journal of consumer marketing 40 (2023) 2, pp. 224-234

Persistent link: https://www.econbiz.de/10013536096

Impact of perceived value on the online purchase intention of base of the pyramid consumers

Srivastava, Abhinav; Mukherjee, Srabanti; Datta, Biplab; … - In: International journal of consumer studies 47 (2023) 4, pp. 1291-1314

Persistent link: https://www.econbiz.de/10014325941