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Perceived relationship quality and post‐purchase perceived value

Moliner, Miguel A.; Sánchez, Javier; Rodríguez, Rosa M.; … - In: European Journal of Marketing 41 (2007) 11/12, pp. 1392-1422

norms identified, in the model of Fishbein and Ajzen. Practical implications – To gain a customer's loyalty it is necessary …

Persistent link: https://www.econbiz.de/10014722449

Conceptualizing word‐of‐mouth activity, triggers and conditions: an exploratory study

Mazzarol, Tim; Sweeney, Jillian C.; Soutar, Geoffrey N. - In: European Journal of Marketing 41 (2007) 11/12, pp. 1475-1494

Purpose – Organizations continually seek new ways to achieve competitive advantage and word of mouth (WOM) represents such an opportunity because it has a powerful influence on consumers' attitudes and behaviors. However, prior research offers little insight into what WOM really means. The...

Persistent link: https://www.econbiz.de/10014722452

The importance of packaging attributes: a conjoint analysis approach

Silayoi, Pinya; Speece, Mark - In: European Journal of Marketing 41 (2007) 11/12, pp. 1495-1517

Purpose – The importance of packaging design and the role of packaging as a vehicle for consumer communication and branding are necessarily growing. To achieve communication goals effectively, knowledge about consumer psychology is important so that manufacturers understand consumer response...

Persistent link: https://www.econbiz.de/10014722453

Ethnocentric beliefs and country‐of‐origin (COO) effect

Chryssochoidis, George; Krystallis, Athanassios; … - In: European Journal of Marketing 41 (2007) 11/12, pp. 1518-1544

Purpose – The present study using the Consumer Ethnocentric Tendencies Scale (CET‐SCALE) aims to evaluate the level of consumer ethnocentrism (CE) and its implications on their evaluation of food products. Furthermore, it seeks to examine the level at which country of origin (COO) effect is...

Persistent link: https://www.econbiz.de/10014722454

Towards an integrated model of low attention advertising effects

Grimes, Anthony - In: European Journal of Marketing 42 (2008) 1/2, pp. 69-86

Purpose – The purpose of this paper is draw together the different explanations of low attention advertising effects in the related, yet traditionally separate, paradigms of low involvement processing and mere exposure effects. Further to this, the paper aims to integrate these perspectives...

Persistent link: https://www.econbiz.de/10014722461

The influence of loyalty programme membership on customer purchase behaviour

Meyer‐Waarden, Lars - In: European Journal of Marketing 42 (2008) 1/2, pp. 87-114

knowledge about the impact of retailing loyalty programmes on customer purchasing behaviour. Design/methodology/approach – The … effects of two loyalty programmes on customer behaviour are studied through marketwide panel data on supermarket purchases …. Findings – The impact of loyalty programme membership on customer purchase behaviour is significant. Research limitations …

Persistent link: https://www.econbiz.de/10014722462

Understanding the consumer propensity to observe

Simpson, Penny M.; Siguaw, Judy A.; Cadogan, John W. - In: European Journal of Marketing 42 (2008) 1/2, pp. 196-221

Purpose – The purpose of this paper is to explore the tendency of some consumers to use the purchase behavior of unknown other consumers as a purchase decision heuristic, by first developing a measure of the consumer propensity to observe. The effects of likely individual consumer factors are...

Persistent link: https://www.econbiz.de/10014722467

Consumption attitudes and adoption of new consumer products: a contingency approach

Wang, Guangping; Dou, Wenyu; Zhou, Nan - In: European Journal of Marketing 42 (2008) 1/2, pp. 238-254

Purpose – The purpose of this paper is to further current understanding of the relationship between consumption attitudes and new product adoption and how the relationship may be contingent upon consumers' other characteristics. Design/methodology/approach – Following a contingency...

Persistent link: https://www.econbiz.de/10014722469

Marketing to postmodern consumers: introducing the internet chameleon

Simmons, Geoff - In: European Journal of Marketing 42 (2008) 3/4, pp. 299-310

Purpose – The purpose of this paper is twofold. First, to provide an overview of postmodern marketing in the consumer context, integrating the relevant literature around two contrary arguments. Second, it seeks to reveal the potential of the internet as a marketing tool that can address the...

Persistent link: https://www.econbiz.de/10014722475

Factors influencing word of mouth effectiveness: receiver perspectives

Sweeney, Jillian C.; Soutar, Geoffrey N.; Mazzarol, Tim - In: European Journal of Marketing 42 (2008) 3/4, pp. 344-364

Purpose – Word of mouth (WOM) is becoming increasingly recognized as an important form of promotion, particularly within professional services environments, where credence qualities play a critical role in consumers' choices. The present paper seeks to explore the factors that are likely to...

Persistent link: https://www.econbiz.de/10014722478