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4
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of business research : JBR
13
International journal of advertising : the quarterly review of marketing communications
6
Journal of Global Scholars of Marketing Science
4
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Electronic word of mouth as a promotional technique : new insights from social media
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ECONIS (ZBW)
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Human likeness and attachment effect on the perceived interactivity of AI speakers
Kim, Juran
;
Kang, Seungmook
;
Bae, Joonheui
- In:
Journal of business research : JBR
144
(
2022
),
pp. 797-804
Persistent link: https://www.econbiz.de/10013185042
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Evolution of digital marketing communication : bibliometric analysis and network visualization from key articles
Kim, Juran
;
Kang, Seungmook
;
Lee, Ki Hoon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 552-563
Persistent link: https://www.econbiz.de/10012544872
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3
How social capital impacts the purchase intention of sustainable fashion products
Kim, Juran
;
Kang, Seungmook
;
Lee, Ki Hoon
- In:
Journal of business research : JBR
117
(
2020
),
pp. 596-603
Persistent link: https://www.econbiz.de/10012288056
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4
Technology driven experiences from mobile direct to virtual reality
Kim, Juran
;
Kang, Seungmook
;
Taylor, Charles Raymond
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 96-102
Persistent link: https://www.econbiz.de/10011879724
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5
Influences of symbolic capital on destination brand equity
Kim, Juran
;
Bae, Joonheui
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 561-576
Persistent link: https://www.econbiz.de/10014369367
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6
Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 384-397
Persistent link: https://www.econbiz.de/10012544840
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7
The effect of perceived agility on intention to reuse omni-channel : focused on mediating effect of integration quality of omni-channel
Son, Sang-chul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012627135
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8
The effect of corporate social responsibility and corporate social irresponsibility : why company size matters based on consumers' need for self-expression
Jung, Hyukjin
;
Bae, Joonheui
;
Kim, Hanku
- In:
Journal of business research : JBR
146
(
2022
),
pp. 146-154
Persistent link: https://www.econbiz.de/10013271384
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9
The effect of environmental cues on the purchase intention of sustainable products
Lee, Eung Jin
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 425-433
Persistent link: https://www.econbiz.de/10012417149
Saved in:
10
Affective motives to play online games
Bae, Joonheui
;
Koo, Dong-Mo
;
Mattila, Pekka
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 174-184
Persistent link: https://www.econbiz.de/10011572131
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