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Impact of advertising on behaviour of consumers of low and high level of consumption of diary products
Chudzian, Joanna - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 13 (2014) 4, pp. 19-30
Persistent link: https://www.econbiz.de/10010497783
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...
Persistent link: https://www.econbiz.de/10013192340
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Colour temperature in advertising and its impact on consumer purchase intentions
Pilelienė, Lina; Grigaliūnaitė, Viktorija - In: Oeconomia Copernicana 8 (2017) 4, pp. 657-669
Persistent link: https://www.econbiz.de/10012229039
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Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam - In: International journal of business information systems : … 24 (2017) 1, pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
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Effectiveness of female nudity in e-advertising
Digout, Jacques; Salloum, Charbel; Hajjar, Leah; Taha, Nahed - In: International journal of electronic marketing and … 8 (2017) 4, pp. 331-343
Persistent link: https://www.econbiz.de/10011858773
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Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.; Arroyo, Laura - In: International journal of business performance … 23 (2022) 3, pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
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Cloak or flaunt? : the fashion dilemma
Yoganarasimhan, Hema - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 74-95
Persistent link: https://www.econbiz.de/10009511627
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TV advertising spillovers and demand for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.; Liu, Yizao; Zhu, Chen - In: Applied economics 47 (2015) 25/27, pp. 2563-2576
Persistent link: https://www.econbiz.de/10010519658
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Advertising functional foods : the effects of physical body size and appeal type on ad credibility and purchase intentions
Melbye, Elisabeth Lind; Hansen, Håvard; Onozaka, Yuko - In: Journal of international food & agribusiness marketing … 27 (2015) 2, pp. 142-154
Persistent link: https://www.econbiz.de/10011284440
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The effect of advertising and in-store promotions on the demand for chocolate
Patalinghug, Jason C. - In: International journal of economics and finance 7 (2015) 10, pp. 56-65
Persistent link: https://www.econbiz.de/10011376064