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The tourism effect of President Trump's participation on Twitter

Nicolau, Juan Luis; Sharma, Abhinav; Shin, Seunghun - In: Tourism management : research, policies, practice 81 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012297476

Social network sites : early adopters' personality and influence

Lynn, Theo; Muzellec, Laurent; Caemmerer, Barbara; … - In: The journal of product & brand management 26 (2017) 1, pp. 42-51

Persistent link: https://www.econbiz.de/10011666444

Modeling the role of message content and influencers in social media rebroadcasting

Zhang, Yuchi; Moe, Wendy W.; Schweidel, David A. - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 100-119

Persistent link: https://www.econbiz.de/10011671940

Social media sentiment and market behavior

Affuso, Ermanno; Lahtinen, Kyre Dane - In: Empirical economics : a journal of the Institute for … 57 (2019) 1, pp. 105-127

Persistent link: https://www.econbiz.de/10012052258

Harnessing stakeholder input on Twitter : a case study of short breaks in Spanish tourist cities

Bigné Alcañiz, J. Enrique; Oltra, Enrique; Andreu, Luisa - In: Tourism management : research, policies, practice 71 (2019), pp. 490-503

Persistent link: https://www.econbiz.de/10011988010

Personalizing Twitter communication : an evaluation of "rotation-curation" for enhancing social media engagement within higher education

Condie, Jenna Marie; Ayodele, Ivett; Chowdhury, Sabirah; … - In: Journal of marketing for higher education 28 (2018) 2, pp. 192-209

Persistent link: https://www.econbiz.de/10011944570

Analysis of tweet form's effect on users' engagement on Twitter

Han, Xu; Gu, Xingyu; Peng, Shuai - In: Cogent business & management 6 (2019), pp. 1-15

This research focuses on the effects on users’ engagement of different tweet forms including text length, text sentiment and the usage of hashtag, mention, video or picture URL. In the first part, we analyze the tweets of five companies from the apparel industry and finds out that there is no...

Persistent link: https://www.econbiz.de/10012112918

Can social media marketing lead to abnormal portfolio returns?

Bank, Semra; Yazar, Evrim Erdogan; Sivri, Ugur - In: European research on management and business economics 25 (2019) 2, pp. 54-62

This study tests the impact of usage of Twitter as a microblogging service provider on shareholders' returns and … Twitter account and, if so, their number of followers and tweets and the increase in the number of followers. The returns from … these portfolios indicate that better Twitter performance according to these metrics does not provide any significant …

Persistent link: https://www.econbiz.de/10012016588

A qualitative study of obesity perceptions in social media through Twitter's tweets

Chen, I-Chi; Ng, Hui-Fuang; Chua, Li-Rou; Loo, Mun-Yee; … - In: International journal of management, economics and … 7 (2018), pp. 40-57

obesity and overweight using Twitter's tweets. A total of 76 statements extracted from Twitter status updates mentioning …

Persistent link: https://www.econbiz.de/10011811902

Chained to a rock

Hirsch, Peter B. - In: Journal of business strategy 38 (2017) 5, pp. 44-48

Persistent link: https://www.econbiz.de/10011814500