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Why we follow : examining motivational differences in following sport organizations on Twitter and Weibo
Li, Bo; Dittmore, Stephen W.; Scott, Olan K. M.; Lo, Wen-juo - In: Sport management review 22 (2019) 3, pp. 335-347
Persistent link: https://www.econbiz.de/10012099373
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Tourism analytics : social media analytics framework for promoting Asian tourist destinations using big data approach
Sahil Raj; Kajla, Tanveer - In: Journal for global business advancement : JGBA 11 (2018) 1, pp. 64-88
Persistent link: https://www.econbiz.de/10011941163
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Competitive analysis of social media data in the banking industry
Afolabi, Ibukun Tolulope; Ezenwoke, Azubuike Ansalem; … - In: International journal of internet marketing and … 11 (2017) 3, pp. 183-201
Persistent link: https://www.econbiz.de/10011844660
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The evolution of Twitter communication by Youth Olympic Games organising committees
Naraine, Michael L.; Parent, Milena M. - In: International journal of sport management and marketing … 17 (2017) 4/6, pp. 403-425
Persistent link: https://www.econbiz.de/10011861964
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Social media as a data gathering tool for international business qualitative research : opportunities and challenges
Goncalves, Marcus; Smith, Erika Cornelius - In: Journal of transnational management : the official … 23 (2018) 2/3, pp. 66-97
Persistent link: https://www.econbiz.de/10011930153
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Social media in operations and supply chain management : state-of-the-art and research directions
Huang, Shupeng; Potter, Andrew; Eyers, Daniel - In: International journal of production research 58 (2020) 6, pp. 1893-1925
Persistent link: https://www.econbiz.de/10012194131
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The influence of B to B social media message features on brand engagement : a fluency perspective
McShane, Lindsay; Pancer, Ethan; Poole, Maxwell - In: Journal of business-to-business marketing 26 (2019) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012196257
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eWOM across channels : comparing the impact of self-enhancement, positivity bias and vengeance on Facebook and Twitter
Vargo, Chris J.; Gangadharbatla, Harsha; Hopp, Toby - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1153-1172
Persistent link: https://www.econbiz.de/10012200372
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Social networking : how small organisations are using Facebook and Twitter in engaging customers
Komodromos, Marcos - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 142-150
Persistent link: https://www.econbiz.de/10011745963
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To tweet or not to tweet : the effects of social media endorsements on unfamiliar sport brands and athlete endorsers
Brison, Natasha T.; Byon, Kevin K.; Baker, Thomas A., III. - In: Innovation: organization & management : IOM 18 (2016) 3, pp. 309-326
Persistent link: https://www.econbiz.de/10011619288