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80
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79
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72
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68
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65
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65
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64
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64
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63
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60
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60
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59
Pizer, William A.
59
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41
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41
Why we follow : examining motivational differences in following sport organizations on
Twitter
and Weibo
Li, Bo
;
Dittmore, Stephen W.
;
Scott, Olan K. M.
;
Lo, Wen-juo
- In:
Sport management review
22
(
2019
)
3
,
pp. 335-347
Persistent link: https://www.econbiz.de/10012099373
Saved in:
42
Tourism analytics : social media analytics framework for promoting Asian tourist destinations using big data approach
Sahil Raj
;
Kajla, Tanveer
- In:
Journal for global business advancement : JGBA
11
(
2018
)
1
,
pp. 64-88
Persistent link: https://www.econbiz.de/10011941163
Saved in:
43
Competitive analysis of social media data in the banking industry
Afolabi, Ibukun Tolulope
;
Ezenwoke, Azubuike Ansalem
; …
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 183-201
Persistent link: https://www.econbiz.de/10011844660
Saved in:
44
The evolution of
Twitter
communication by Youth Olympic Games organising committees
Naraine, Michael L.
;
Parent, Milena M.
- In:
International journal of sport management and marketing …
17
(
2017
)
4/6
,
pp. 403-425
Persistent link: https://www.econbiz.de/10011861964
Saved in:
45
Social media as a data gathering tool for international business qualitative research : opportunities and challenges
Goncalves, Marcus
;
Smith, Erika Cornelius
- In:
Journal of transnational management : the official …
23
(
2018
)
2/3
,
pp. 66-97
Persistent link: https://www.econbiz.de/10011930153
Saved in:
46
Social media in operations and supply chain management : state-of-the-art and research directions
Huang, Shupeng
;
Potter, Andrew
;
Eyers, Daniel
- In:
International journal of production research
58
(
2020
)
6
,
pp. 1893-1925
Persistent link: https://www.econbiz.de/10012194131
Saved in:
47
The influence of B to B social media message features on brand engagement : a fluency perspective
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012196257
Saved in:
48
eWOM across channels : comparing the impact of self-enhancement, positivity bias and vengeance on Facebook and
Twitter
Vargo, Chris J.
;
Gangadharbatla, Harsha
;
Hopp, Toby
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1153-1172
Persistent link: https://www.econbiz.de/10012200372
Saved in:
49
Social networking : how small organisations are using Facebook and
Twitter
in engaging customers
Komodromos, Marcos
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 142-150
Persistent link: https://www.econbiz.de/10011745963
Saved in:
50
To tweet or not to tweet : the effects of social media endorsements on unfamiliar sport brands and athlete endorsers
Brison, Natasha T.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
- In:
Innovation: organization & management : IOM
18
(
2016
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011619288
Saved in:
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