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The real-time power of Twitter : crisis management and leadership in an age of social media

Gruber, Daniel A.; Smerek, Ryan E.; Thomas-Hunt, Melissa C. - In: Business horizons 58 (2015) 2, pp. 163-172

Persistent link: https://www.econbiz.de/10010497516

Social networking and HRD

Roberts, Gaenor; Sambrook, Sally - In: Human resource development international : enhancing … 17 (2014) 5, pp. 577-587

Persistent link: https://www.econbiz.de/10010506002

The emperor's new tweets

Hirsch, Peter B. - In: Journal of business strategy 35 (2014) 4, pp. 52-56

Persistent link: https://www.econbiz.de/10010417446

Entifying your brand among Twitter-using millennials

Sashittal, Hemant Chaitanya; Hodis, Monica; … - In: Business horizons 58 (2015) 3, pp. 325-333

Persistent link: https://www.econbiz.de/10011286500

A methodological framework to assess social media strategies of event and destination management organizations

Pino, Giovanni; Peluso, Alessandro M.; Del Vecchio, Pasquale - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 189-216

Persistent link: https://www.econbiz.de/10012176603

Are we who we follow? : computationally analyzing human personality and brand following on Twitter

Yun, Joseph T.; Pamuksuz, Utku; Duff, Brittany R. L. - In: International journal of advertising : the review of … 38 (2019) 5, pp. 776-795

Persistent link: https://www.econbiz.de/10012200319

Are social media companies motivated to be good corporate citizens? : examination of the connection between corporate social responsibility and social media safety

Grygiel, Jennifer; Brown, Nina - In: Telecommunications policy : the international journal … 43 (2019) 5, pp. 445-460

Persistent link: https://www.econbiz.de/10012201070

Visualizing theme park visitors' emotions using social media analytics and geospatial analytics

Park, Seunghyun; Kim, Jinwon; Lee, Yong Kyu; Ok, Chihyung - In: Tourism management : research, policies, practice 80 (2020), pp. 1-17

Persistent link: https://www.econbiz.de/10012237351

David vs. Goliath in the digital age : the effect of network structure and content on the adoption of cultural products

Song, Seo Yeon; Gargiulo, Martin - 2019

Persistent link: https://www.econbiz.de/10012157532

Analysis of tweet form's effect on users' engagement on Twitter

Han, Xu; Gu, Xingyu; Peng, Shuai - In: Cogent business & management 6 (2019), pp. 1-15

This research focuses on the effects on users’ engagement of different tweet forms including text length, text sentiment and the usage of hashtag, mention, video or picture URL. In the first part, we analyze the tweets of five companies from the apparel industry and finds out that there is no...

Persistent link: https://www.econbiz.de/10012112918