-- Advertising Is As Old As Time Itself -- Digital Advertising Is Catching Up Fast -- But What Really Is This Ad Tech Ecosystem, and … How Did It Come About? -- The Big Picture -- Understanding the Players -- The Importance of Data in Online Advertising …

information from the advertiser and embed it in a two-sided market setting with an advertising market. Our results show that …

The hyper-targeted advertising that emerged on digital platforms over the past two decades is now more productively … understood as tuned advertising, a dynamic and unfolding process where ads are continuously algorithmically "optimised" to users … observing" algorithmically-tuned digital advertising. We draw on our research across the Australian Ad Observatory and a multi …

theory of harm to define the audiovisual advertising ecosystem. Our investigation into the dynamics of this ecosystem and …

expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …

expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …

further conclusions regarding the risks of profiling by targeted advertising algorithms such as that employed by Brave … Software, and the barriers to fully decentralised blockchain solutions in the digital advertising context …