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When review verification does more harm than good : how certified reviews determine customer-brand relationship quality
Mardumyan, Anna; Siret, Iris - In: Journal of business research : JBR 160 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10014293917
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Managing the aftermath : Scapegoating as crisis communication strategy
Moisio, Risto; Capelli, Sonia; Sabadie, William - In: Journal of Consumer Behaviour 20 (2020) 1, pp. 89-100
Persistent link: https://www.econbiz.de/10012272749
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Faire rire ou faire peur? : le rôle modérateur de l'attractivité de la source et de ses habitudes de communication lors d'une campagne électorale
Capelli, Sonia; Sabadie, William; Trendel, Olivier - In: Recherche et applications en marketing 27 (2012) 2, pp. 21-43
Persistent link: https://www.econbiz.de/10010199794
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When placement becomes collaborative branded entertainment : the case of music concerts
Capelli, Sonia; Fayolle, Laurene; Sabadie, William - In: International journal of arts management 18 (2016) 3, pp. 37-49
Persistent link: https://www.econbiz.de/10011497290
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Consumers' implicit attitudes toward corporate social responsibility and corporate abilities : examining the influence of bank governance using the implicit association test
Lecuyer, Charlotte; Capelli, Sonia; Sabadie, William - In: Journal of retailing and consumer services 61 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012581857
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Management des coopératives : une différence créatrice de valeur(s)
Capelli, Sonia (ed.); Guillot-Soulez, Chloé (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012229113
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La gouvernance a-t-elle bon goût ? : l'impact d'une mention "coopérative" sur le goût perçu des produits alimentaires
Faure-Ferlet, Axelle; Capelli, Sonia; Sabadie, William - In: Recherche et applications en marketing : RAM 35 (2020) 4, pp. 23-45
Persistent link: https://www.econbiz.de/10012308637
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Co-innover avec ses consommateurs : oui, mais lesquels? : de l'intérét d'impliquer les consommateurs-membres dans le processus d'innovation des entreprises coopératives
Capelli, Sonia; Falchi, Alice; Hussler, Caroline; … - In: Revue Gestion 2000 : management & prospective 33 (2016) 4, pp. 117-141
Persistent link: https://www.econbiz.de/10011962370
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The impact of customer inclusion in firm governance on customers' commitment and voice behaviors
Béal, Mathieu; Sabadie, William - In: Journal of business research : JBR 92 (2018), pp. 1-8
Persistent link: https://www.econbiz.de/10011925217
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Corporate social responsibility communication effects : a comparison between investor-owned banks and member-owned banks
Lecuyer, Charlotte; Capelli, Sonia; Sabadie, William - In: Journal of advertising research 57 (2017) 4, pp. 436-446
Persistent link: https://www.econbiz.de/10011884944