Chen, Siyun; Wei, Haiying - In: Journal of business ethics : JBE 188 (2023) 4, pp. 693-708
Voluntary simplicity (VS) refers to a minimalistic lifestyle of conscious, ecological, and ethical consumption, which is conducive to individual, societal, and environmental well-being. For policymakers and business managers, a key to leveraging this consumer shift is to promote persuasive...