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E-Business : Grundlagen elektronischer Geschäftsprozesse in der Digitalen Wirtschaft

Kollmann, Tobias - 2019 - 7., überarbeitete und erweiterte Auflage

Tobias Kollmann beschreibt in seinem Lehrbuch "E-Business" umfassend die theoretischen Grundlagen und praxisbezogenen Implikationen für das Einkaufs-, Verkaufs-, Handels-, Kontakt- und Kooperationsmanagement auf Basis elektronischer Netzwerke. Dabei werden die Grundbausteine Systemlösungen,...

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