Purpose: The purpose of this paper is to provide insight into how female entrepreneurs develop and communicate an authentic personal brand. The authors examine the entrepreneurial marketing (EM) activities undertaken by female entrepreneurs and identify the impression management (IM) behaviours...

Professional services are seen to be intangible, inseparable, perishable and heterogenous. Their complexity makes them difficult to evaluate and they are recognised as high risk purchases. While divergent attitudes to risk have been examined in the managerial decision making literature, less is...

Professional services are seen to be intangible, inseparable, perishable and heterogenous. Their complexity makes them difficult to evaluate and they are recognised as high risk purchases. While divergent attitudes to risk have been examined in the managerial decision making literature, less is...

Purpose: The study aims to explore the factors that influence Emirati women's career choice in the UAE. This study contributes to the influence of context in career choices by investigating how Emirati women chose information technology (IT) as a profession through the lens of the social...

Introduction to marketing communications -- Introducing marketing communications -- Marketing communications : issues, influences and disruption -- Communication: theory and practice -- Classical theories and interpretations of buyer behaviour theory -- Contemporary interpretations of buyer...