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Timing of apology after service failure : the moderating role of future interaction expectation on customer satisfaction
Min, Kyeong Sam; Jung, Jae Min; Ryu, Kisang; Haugtvedt, … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 217-230
Persistent link: https://www.econbiz.de/10012301456
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The games people play : how the entertainment value of online ads helps or harms persuasion
Jung, Jae Min; Min, Kyeong Sam; Kellaris, James J. - In: Psychology & marketing 28 (2011) 7, pp. 661-681
Persistent link: https://www.econbiz.de/10009242007
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Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? : a reversal theory perspective
Jung, Jae Min; Hui, Hang Chu Michel; Min, Kyeong Sam; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1303-1309
Persistent link: https://www.econbiz.de/10010365127
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Listen to their heart : why does active listening enhance customer satisfaction after a service failure?
Min, Kyeong Sam; Jung, Jae Min; Ryu, Kisang - In: International journal of hospitality management 96 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012585697
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Designing advertising campaigns for destinations with mixed images : using visitor campaign goal messages to motivate visitors
Min, Kyeong Sam; Martin, Drew; Jung, Jae Min - In: Journal of business research : JBR 66 (2013) 6, pp. 759-764
Persistent link: https://www.econbiz.de/10009740458
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The role of reversal theory in digital advertising
Jung, Jae Min; Min, Kyeong Sam; Martin, Drew - In: Digital advertising : theory and research, (pp. 124-137). 2017
Persistent link: https://www.econbiz.de/10011646107
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Adolescent evaluations of brand extensions : the influence of reference group
Liu, Xin; Hu, Jing - In: Psychology & marketing 29 (2012) 2, pp. 98-106
Persistent link: https://www.econbiz.de/10009504546
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The role of brand image congruity in Chinese consumers' brand preference
Hu, Jing; Liu, Xin; Wang, Sijun; Yang, Zhilin - In: The journal of product & brand management 21 (2012) 1, pp. 26-34
Persistent link: https://www.econbiz.de/10009519766
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Does eWOM matter to brand extension? : an examination of the impact of online reviews on brand extension evaluations
Liu, Xin; Hu, Jing; Xu, Bing - In: Journal of research in interactive marketing : … 11 (2017) 3, pp. 232-245
Persistent link: https://www.econbiz.de/10011779143
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The games people play: How the entertainment value of online ads helps or harms persuasion
Jung, Jae Min; Min, Kyeong Sam; Kellaris, James J. - In: Psychology & marketing 28 (2011) 7, pp. 661-682
Persistent link: https://www.econbiz.de/10009134503