Jung, Jae Min; Jones, Joseph; Haugtvedt, Curtis P.; … - In: Journal of Consumer Marketing 37 (2020) 7, pp. 761-773
Purpose: Despite the large number of studies on country of origin, little is known about the effects of state-level product origin information on consumer attitudes and purchase intentions. Likewise, little is known about when the state-of-origin (SOO) information enhances, has no effect or has...