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Interaction of the social media and big data in reaching marketing success in the era of the fourth industrial revolution
Pranjić, Goran; Rekettye, Gabor - In: International journal of business performance management 20 (2019) 3, pp. 247-260
Persistent link: https://www.econbiz.de/10012144435
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Innovation analytics and digital innovation experimentation : the rise of research-driven online review platforms
Mariani, Marcello M.; Nambisan, Satish - In: Technological forecasting & social change : an … 172 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10013174436
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A comprehensive review from hyperlink to intelligent technologies based personalized search systems
Malhotra, Dheeraj; Rishi, Om Prakash - In: Journal of management analytics 6 (2019) 4, pp. 365-389
Persistent link: https://www.econbiz.de/10012171594
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Using Twitter data for cruise tourism marketing and research
Park, Seunghyun; Ok, Chihyung; Chae, Bongsug - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 885-898
Persistent link: https://www.econbiz.de/10011517490
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How big data analytics, AI, and social media marketing research boost market orientation
Zhang, Haili; Song, Michael - In: Research-technology management : RTM 65 (2022) 2, pp. 64-70
Persistent link: https://www.econbiz.de/10012821749
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What impacts customer experience for B2B enterprises on using AI-enabled chatbots? : insights from Big data analytics
Kushwaha, Amit Kumar; Kumar, Prashant; Kar, Arpan Kumar - In: Industrial marketing management : the international … 98 (2021), pp. 207-221
Persistent link: https://www.econbiz.de/10013206362
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An analytical journey towards big data
Phillips-Wren, Gloria; Hoskisson, Angela - In: Journal of decision systems 24 (2015) 1, pp. 87-102
Persistent link: https://www.econbiz.de/10011333339
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Tourism analytics : social media analytics framework for promoting Asian tourist destinations using big data approach
Sahil Raj; Kajla, Tanveer - In: Journal for global business advancement : JGBA 11 (2018) 1, pp. 64-88
Persistent link: https://www.econbiz.de/10011941163
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Detection of financial rumors using big data analytics : the case of the Bombay stock exchange
Majumdar, Adrija; Bose, Indranil - In: Journal of organizational computing and electronic commerce 28 (2018) 2, pp. 79-97
Persistent link: https://www.econbiz.de/10011900102
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Nudging in the Digital Big Data Era
Puaschunder, Julia M. - 2018
In the digital age, social media revolutionized human communication around the globe, yet also opened opportunities to unprecedentedly reap benefits from information sharing and big data generation. To this day completely undescribed remains that the implicit hidden persuasion opens a gate to...
Persistent link: https://www.econbiz.de/10012931467