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Linking Thought and Behavior : Evidence for Process—Mode of Expression Congruence Effects
Nowlan, Luke; Borenstein, Benjamin; Morgan, Carter; Xu, … - In: Journal of Consumer Psychology 32 (2021) 1, pp. 87-96
Persistent link: https://www.econbiz.de/10012535543
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Show it or say it : how brand familiarity influences the effectiveness of image-based versus text-based logos
Morgan, Carter; Fajardo, Tatiana M.; Townsend, Claudia - In: Journal of the Academy of Marketing Science 49 (2021) 3, pp. 566-583
Persistent link: https://www.econbiz.de/10012548066
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Linking thought and behavior : evidence for process-mode of expression congruence effects
Nowlan, Luke; Borenstein, Benjamin; Morgan, Carter; Xu, … - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 1, pp. 87-96
Persistent link: https://www.econbiz.de/10012815654
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The impact of the mere presence of social media share icons on product interest and valuation
Townsend, Claudia; Neal, David T.; Morgan, Carter - In: Journal of business research : JBR 100 (2019), pp. 245-254
Persistent link: https://www.econbiz.de/10012023799
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Promoting Pi Day : Consumer Response to Special Day‐Themed Sales Promotions
Zane, Daniel M.; Reczek, Rebecca Walker; Haws, Kelly L. - In: Journal of Consumer Psychology 32 (2021) 4, pp. 652-663
Persistent link: https://www.econbiz.de/10012632904
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Do less ethical consumers denigrate more ethical consumers? : the effect of willful ignorance on judgments of others
Zane, Daniel M.; Irwin, Julie Richt; Walker Reczek, Rebecca - In: Journal of consumer psychology : JCP : the official … 26 (2016) 3, pp. 337-349
Persistent link: https://www.econbiz.de/10011531084
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That's not how I remember it : willfully ignorant memory for ethical product attribute information
Walker Reczek, Rebecca; Irwin, Julie Richt; Zane, Daniel M. - In: Journal of consumer research : JCR ; an … 45 (2018) 1, pp. 185-207
Persistent link: https://www.econbiz.de/10011883891
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The meaning of distraction : how metacognitive inferences from distraction during multitasking affect brand evaluations
Zane, Daniel M.; Smith, Robert W.; Walker Reczek, Rebecca - In: Journal of consumer research : JCR ; an … 46 (2019/2020) 5, pp. 974-994
Persistent link: https://www.econbiz.de/10012183288
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Promoting Pi day : consumer response to special day-themed sales promotions
Zane, Daniel M.; Walker Reczek, Rebecca; Haws, Kelly L. - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 4, pp. 652-663
Persistent link: https://www.econbiz.de/10013426626