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Perspectives on advertising regulation
Jones, Mary Gardiner - 1973
Persistent link: https://www.econbiz.de/10003172730
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Commercial advertising and the fairness doctrine : the new F. C. C. policy in perspective
Simmons, Steven J. - In: Columbia law review 75 (1975) 6, pp. 1083-1120
Persistent link: https://www.econbiz.de/10002810895
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Brand differentiation : a methodology for measurement and implications for advertising policy
Wortzel, Lawrence H. - In: Journal of business administration : publication of the … 1 (1969) 1, pp. 55-65
Persistent link: https://www.econbiz.de/10003001117
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Legal aspects of marketing
Howard, Marshall C. - 1964
Persistent link: https://www.econbiz.de/10002850703
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Dir Richtlinienvorschläge der EG-Kommission über Verbracherkredit und irreführende Werbung
Sheehan, Jeremiah Patrick - In: Vorträge / Arbeitstagung der Sparkassen der … 4 (1980), pp. 125-129
Persistent link: https://www.econbiz.de/10002791928
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France's tough energy program puts the heat on the admen
Yergin, Daniel - In: Fortune 98 (1978) 1, pp. 106-112
Persistent link: https://www.econbiz.de/10003009198
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Advertising and legal theory
Winter jr., Ralph K. - In: Issues in advertising : the economics of persuasion ; …, (pp. 15-26). 1978
Persistent link: https://www.econbiz.de/10003015302
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The Womanʹs Day case and cooperative advertising
Tarpey sr., Lawrence X. - In: Journal of marketing 29 (1965) 3, pp. 35-39
Persistent link: https://www.econbiz.de/10002898360
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A study of how tax policy is made : advertising tax, Iowa
Uhl, Kenneth P. - In: Decision sciences : DS 6 (1975), pp. 752-765
Persistent link: https://www.econbiz.de/10002924675