This study, based on a real problem in the industrial gas business, examines product bundling under B2B relations with … mathematical models for four variants of the classical pure bundling are proposed. Results indicate that both discount expectation … and loss aversion negatively impact the economies of pure bundling …

the case when bundling contracts are feasible). We show that the unbundling of contracts also leads to downward distorted …

problem of optimal bundling strategy if four conditions hold: i. consumers and the firm agree on the probability of the states … literature on bundling to advance selling problems. In particular, we show that advance selling is more profitable than spot …