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Do customers exhibit gratitude after service recovery? : understanding the moderating role of relationship type
Salagrama, Ramakrishna; Prashar, Sanjeev; Tata, Sai Vijay - In: Service business 15 (2021) 4, pp. 757-779
Persistent link: https://www.econbiz.de/10012794134
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Examining the influence of forgiveness and its antecedents on consumer behavior : the moderating role of service failure severity
Salagrama, Ramakrishna; Prashar, Sanjeev; Tata, Sai Vijay - In: International journal of emerging markets 18 (2023) 10, pp. 3973-3994
Persistent link: https://www.econbiz.de/10014455163
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Impulsive buying structure in retailing : an interpretive structural modeling approach
Prashar, Sanjeev; Parsad, Chandan; Tata, Sai Vijay; … - In: Journal of marketing analytics : JMA 3 (2015) 4, pp. 215-233
Persistent link: https://www.econbiz.de/10011436495
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Shoppers' intention to provide online reviews : the moderating role of consumer involvement
Tata, Sai Vijay; Prashar, Sanjeev; Parsad, Chandan - In: Journal of electronic commerce in organizations : the … 17 (2019) 3, pp. 35-53
Persistent link: https://www.econbiz.de/10012104277
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Influence of celebrity factors, consumer attitude and involvement on shoppers' purchase intention using hierarchical regression
Arora, Nilesh; Prashar, Sanjeev; Parsad, Chandan; Tata, … - In: Decision 46 (2019) 3, pp. 179-195
Persistent link: https://www.econbiz.de/10012116127
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Clustering e-shoppers on the basis of shopping values and web characteristics
Prashar, Sanjeev; Tata, Sai Vijay; Parsad, Chandan; … - In: Journal of global information management : an official … 27 (2019) 2, pp. 24-38
Persistent link: https://www.econbiz.de/10012017814
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An examination of the role of review valence and review source in varying consumption contexts on purchase decision
Tata, Sai Vijay; Prashar, Sanjeev; Gupta, Sumeet - In: Journal of retailing and consumer services 52 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012132283
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Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh; Prashar, Sanjeev; Tata, Sai Vijay - In: Benchmarking : an international journal 30 (2023) 2, pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
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Impact of video product presentation and scarcity claim on mobile-based impulse buying
Gupta, Priyanka; Prashar, Sanjeev; Parsad, Chandan; … - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 577-601
Persistent link: https://www.econbiz.de/10014369368
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Examining the influence of forgiveness and its antecedents on consumer behavior : the moderating role of service failure severity
Salagrama, Ramakrishna; Prashar, Sanjeev; Tata, Sai Vijay - In: International Journal of Emerging Markets (2021)
Purpose: This study aims to investigate antecedents of forgiveness from the non-complainers point of view after a service failure in India. Design/methodology/approach: This study bases itself on the theoretical foundations of...
Persistent link: https://www.econbiz.de/10012811721