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151
Information technology for enhancing transportation in developing countries
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Management and information technology in the digital …
,
(pp. 81-94)
.
2022
Persistent link: https://www.econbiz.de/10013442225
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152
Redefining banking service delivery : information technology adoption by UK banks amid the COVID-19 pandemic
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Management and information technology in the digital …
,
(pp. 95-110)
.
2022
Persistent link: https://www.econbiz.de/10013442228
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153
Management and information technology in the digital era : conclusion and research agenda
Chemma, Nawal
;
Abdelli, Mohammed El Amine
;
Awasthi, Anjali
- In:
Management and information technology in the digital …
,
(pp. 233-237)
.
2022
Persistent link: https://www.econbiz.de/10013443799
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154
Managers' understanding of artificial intelligence in relation to marketing financial services : insights from a cross-country study
Mogaji, Emmanuel
;
Nguyen Phong Nguyen
- In:
International journal of bank marketing
40
(
2022
)
6
,
pp. 1272-1298
Persistent link: https://www.econbiz.de/10013397790
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155
Marketing communications strategies for public transport organisations
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 41-68)
.
2022
Persistent link: https://www.econbiz.de/10013415059
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156
Positioning public university's brand through marketing communications : practical recommendations and implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 69-98)
.
2022
Persistent link: https://www.econbiz.de/10013415061
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157
Fashion marketing in emerging economies : an introduction
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 3-20)
.
2023
Persistent link: https://www.econbiz.de/10013543042
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158
Emerging economies in fashion global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 109-133)
.
2023
Persistent link: https://www.econbiz.de/10013543213
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159
Brand, consumer and sustainability perspectives in fashion marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 267-278)
.
2023
Persistent link: https://www.econbiz.de/10013543251
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160
Fashion marketing in emerging economies volume II : South American, Asian and African perspectives
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 3-16)
.
2023
Persistent link: https://www.econbiz.de/10013543338
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