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Examines the marketing strategies of small ethnic minority retail enterprises, a growing business sector in the United Kingdom. The qualitative study analyzes data collected on 19 ethnic minority retail enterprises and 35 of their ethnic minority consumers in Cardiff and London. The study...
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area of North West London. Previous researches revealed that entrepreneurship consists of the entrepreneurial attitudes and … differences exist between the two groups on the subject and specifically in the three aspects of entrepreneurship. Finally from …
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The success, performance and growth of a firm depends upon the entrepreneurial competencies that an entrepreneur … total ability of the entrepreneur to perform a job role successfully. The purpose of this paper is to conduct an empirical … McClelland, who had done extensive work on entrepreneurship since the late 1950s. The questionnaire identifies 10 key areas of …
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