Showing 1 - 10 of 84
Purpose: Extant research has largely treated country image (CI) as an exogenous variable, focusing mostly on its consequences for consumers’ evaluations and purchases of products or brands originating from a country. Scant research has examined the instrumental role of a country’s brands...
Persistent link: https://www.econbiz.de/10012411445
Persistent link: https://www.econbiz.de/10012288099
Persistent link: https://www.econbiz.de/10010206028
Persistent link: https://www.econbiz.de/10012083976
Persistent link: https://www.econbiz.de/10003858487
Persistent link: https://www.econbiz.de/10009236495
Persistent link: https://www.econbiz.de/10013271561
Persistent link: https://www.econbiz.de/10009539450
Persistent link: https://www.econbiz.de/10012494308
Persistent link: https://www.econbiz.de/10012501925