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Marketing strategy implementat...
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Salespeople
55
Verkaufspersonal
55
Selling
33
Verkauf
33
Beziehungsmarketing
20
Relationship marketing
20
Lieferantenmanagement
15
Supplier relationship management
15
USA
15
United States
15
Marketing
14
B-to-B-Marketing
12
Business-to-business marketing
12
Sales promotion
10
Verkaufsförderung
10
Sales
8
Arbeitszufriedenheit
7
Consumer behaviour
7
Job satisfaction
7
Konsumentenverhalten
7
Marketing management
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Marketingmanagement
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Employee retention
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Mitarbeiterbindung
6
New product development
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Produktentwicklung
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Absatz
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Betriebliche Wertschöpfung
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Erfolgsfaktor
5
Leistungsmotivation
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Managers
5
Perception
5
Personal selling
5
Qualitative Methode
5
Qualitative method
5
Saudi Arabia
5
Saudi-Arabien
5
Success factor
5
Value creation
5
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103
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25
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Malshe, Avinash
52
Friend, Scott B.
41
Hughes, Douglas E.
32
Johnson, Jeff S.
21
Good, Valerie
13
Khatib, Jamal A. al-
9
Hamwi, G. Alexander
8
Rutherford, Brian N.
8
Ahearne, Michael
7
Rapp, Adam
7
Schrock, Wyatt A.
6
Sohi, Ravipreet S.
6
Al-Habib, Mohammed
5
Al-Khatib, Jamal A.
5
Le Bon, Joël
5
Richards, Keith A.
5
Hartmann, Nathaniel N.
4
Sailors, John J.
4
AbdulKader, Mazen
3
Biemans, Wim
3
Ezzi, Shaza
3
Moschis, George P.
3
Mullins, Ryan
3
Pullins, Ellen
3
Ranjan, Kumar Rakesh
3
Schillewaert, Niels
3
Zhao, Yanhui
3
Al-Torkistani, Habiballah
2
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Bhattacharya, Abhi
2
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2
Bon, Joël
2
Calantone, Roger J.
2
Chase, Kevin S.
2
Fehl, Amy Greiner
2
Fisher, Gregory J.
2
Fu, Frank Q.
2
Grewal, Dhruv
2
Jassawalla, Avan
2
Jones, Eli
2
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Industrial marketing management : the international journal for industrial and high-tech firms
15
The journal of personal selling & sales management : JPSSM
15
Journal of business research : JBR
14
Journal of personal selling & sales management : JPSSM
13
Journal of the Academy of Marketing Science
13
Journal of strategic marketing
4
International business review : the official journal of the European International Business Academy
3
Journal of marketing
3
Journal of service research
3
The journal of business & industrial marketing
3
The journal of personal selling & sales management
3
Academy of Management learning & education : AMLE
2
European Journal of Marketing
2
European journal of marketing : EJM
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Business & Industrial Marketing
2
Journal of Business Research
2
Journal of marketing theory and practice
2
Journal of service research : JSR
2
Marketing letters : a journal of research in marketing
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Business ethics, the environment & responsibility
1
International Business Review
1
International Journal of Pharmaceutical and Healthcare Marketing
1
International journal of market research
1
International small business journal
1
Journal of business ethics : JBE
1
Journal of business-to-business marketing
1
Journal of management : JOM
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice : JMTP
1
Journal of retailing
1
Selling and sales force management collection
1
Strategic sales and strategic marketing
1
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Source
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ECONIS (ZBW)
95
OLC EcoSci
24
Other ZBW resources
5
RePEc
3
BASE
1
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1
More than money : establishing the importance of a sense of purpose for salespeople
Good, Valerie
;
Hughes, Douglas E.
;
Wang, Hao
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 272-295
Persistent link: https://www.econbiz.de/10012819757
Saved in:
2
A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance
Good, Valerie
;
Hughes, Douglas E.
;
Kirca, Ahmet H.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 586-614
Persistent link: https://www.econbiz.de/10013199138
Saved in:
3
Understanding and motivating salesperson resilience
Good, Valerie
;
Hughes, Douglas E.
;
LaBrecque, Alexander C.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10012488845
Saved in:
4
The marketing-sales interface at the interface : creating market-based capabilities through organizational synergy
Hughes, Douglas E.
;
Le Bon, Joël
;
Malshe, Avinash
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10009505535
Saved in:
5
Key skills for crafting customer solutions within an ecosystem : a theories-in-use perspective
Friend, Scott B.
;
Malshe, Avinash
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 174-191
Persistent link: https://www.econbiz.de/10011485437
Saved in:
6
Mixed interpretations of sales proposal signals
Johnson, Jeff S.
;
Friend, Scott B.
;
Malshe, Avinash
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
3
,
pp. 264-280
Persistent link: https://www.econbiz.de/10011565546
Saved in:
7
Sales enablement : conceptualizing and developing a dynamic capability
Peterson, Robert M.
;
Malshe, Avinash
;
Friend, Scott B.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 542-565
Persistent link: https://www.econbiz.de/10012548065
Saved in:
8
Initiating value co-creation : dealing with non-receptive customers
Malshe, Avinash
;
Friend, Scott B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 895-920
Persistent link: https://www.econbiz.de/10011924786
Saved in:
9
What drives customer re-engagement? : the foundational role of the sales-service interplay in episodic value co-creation
Friend, Scott B.
;
Malshe, Avinash
;
Fisher, Gregory J.
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 271-286
Persistent link: https://www.econbiz.de/10012162589
Saved in:
10
Strategic and operational alignment of sales-marketing interfaces : dual paths within an SME configuration
Malshe, Avinash
;
Friend, Scott B.
;
Khatib, Jamal A. al-
; …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 145-158
Persistent link: https://www.econbiz.de/10011776011
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