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Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna; Mero, Joel; Munnukka, Juha; Zimmer, Marcus; … - In: Industrial marketing management : the international … 118 (2024), pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
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Drivers and consequences of business-reference-content (BRC) : the role of narrative transportation in B2B communication
Jung, Chang Mo - In: Journal of business economics and management 22 (2021) 5, pp. 1323-1341
COVID-19 is bringing changes in B2B sales and marketing strategies. Digital interaction with potential customers has become more critical. Business-reference content (BRC) is the most shared content, mainly using narrative format, available to potential customers through digital touchpoints....
Persistent link: https://www.econbiz.de/10013256737
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Three essays on digital and non-digital transformations in business-to-business markets
Bongers, Franziska M. - 2020
Persistent link: https://www.econbiz.de/10012608406
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Digital service innovation in B2B markets
Kowalkowski, Christian; Wirtz, Jochen; Ehret, Michael - In: Journal of service management 35 (2024) 2, pp. 280-305
Persistent link: https://www.econbiz.de/10015077990
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Online content match-making in B2B markets : application of neural content modeling
Upreti, Bikesh Raj; Huhtala, Juho-Petteri; Tikkanen, … - In: Industrial marketing management : the international … 93 (2021), pp. 32-40
Persistent link: https://www.econbiz.de/10012501934
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B2B content marketing for professional services : in-person versus digital contacts
Wang, Wei-Lin; Malthouse, Edward Carl; Calder, Bobby J.; … - In: Industrial marketing management : the international … 81 (2019), pp. 160-168
Persistent link: https://www.econbiz.de/10012107704
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The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III; Jong, Ad de; Eggert, Andreas; … - In: Journal of service research 23 (2020) 4, pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
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How the digital transformation from COVID-19 affected the relational approaches in B2B
Corsaro, Daniela; D'Amico, Valerio - In: The journal of business & industrial marketing 37 (2022) 10, pp. 2095-2115
Persistent link: https://www.econbiz.de/10013455383
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Avoiding crisis-driven business failure through digital dynamic capabilities. B2B distribution firms during the COVID-19 and beyond
Zia, Najam ul; Shamim, Saqib; Zeng, Jing; Awan, Usama; … - In: Industrial marketing management : the international … 113 (2023), pp. 14-29
Persistent link: https://www.econbiz.de/10014433594
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Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha; Slepniov, Dmitrij - In: Journal of business research : JBR 160 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014299292