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The relationship between brand experience, brand personality and customer loyalty
Pham Thi Minh Ly; Le Tuan Loc - In: International journal of business and economics 16 (2017) 2, pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
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The effect of brand experience and service quality on customer loyalty mediated by customer satisfaction
Nadhifa, Shafira; Sunaryo; Surachman - 2023
Persistent link: https://www.econbiz.de/10014420177
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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Online brand community and its outcomes
Ha, Yongsoo - In: Journal of Asian finance, economics and business : JAFEB 5 (2018) 4, pp. 107-116
Persistent link: https://www.econbiz.de/10011963931
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Exploring brand attachment, its determinats and outcomes
Japutra, Arnold; Ekinici, Yuksel; Simkin, Lyndon - In: Journal of strategic marketing 22 (2014) 7, pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
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Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness
Ezenwafor, Ebuka Christian; Ayodele, Adeola A.; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 16-27
Persistent link: https://www.econbiz.de/10012605350
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The decision to customize and its effect on brand experience
Petruzzellis, Luca; Winer, Russell S. - In: Psychology & marketing 40 (2023) 3, pp. 516-530
Persistent link: https://www.econbiz.de/10014290758
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Islamic branding as a tool for customer retention : antecedents and consequences of Islamic brand loyalty
Mohammad Rashed Hasan Polas; Jahanshahi, Asghar Afshar; … - In: International journal of islamic marketing and branding 3 (2018) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10011886298
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Brand personalities and consumer-brand relationships as elements of successful brand management
Güse, Katharina S. - 2011
Persistent link: https://www.econbiz.de/10009009272
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The influence of brand experience on brand satisfaction, trust and attachment in South Africa
Chinomona, Richard - In: International business and economics research journal 12 (2013) 10, pp. 1303-1315
Persistent link: https://www.econbiz.de/10010200661