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Advertising
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Ford, John B.
141
Ford, John
25
Merchant, Altaf
21
LaTour, Michael S.
15
West, Douglas C.
12
Sargeant, Adrian
11
Honeycutt, Earl D.
9
Honeycutt Jr, Earl D.
8
Mady, Sarah
8
Ibrahim, Essam
6
Mottner, Sandra
6
Mady, Tarek
5
West, Douglas
5
Jain, Varsha
4
Kirchner, Theresa A.
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Magnini, Vincent P.
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Thelen, Shawn
4
Clarke III, Irvine
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Clarke, Irvine
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Karande, Kiran
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Karande, Kiran W.
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Maher, Amro A.
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Rose, Gregory
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Seifert, Bruce M.
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Beffon, Maria
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Journal of advertising research
28
International marketing review
18
Journal of business research : JBR
14
International Marketing Review
12
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of nonprofit and voluntary sector marketing
6
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6
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6
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4
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4
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3
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3
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2
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2
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2
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Organizations and markets in emerging economies
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2
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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International Journal of Contemporary Hospitality Management
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International Journal of Emerging Markets
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International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
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Journal of Business & Industrial Marketing
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Journal of Consumer Marketing
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Journal of Environmental Planning and Management
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Journal of Product & Brand Management
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Journal of World Business
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Journal of current issues and research in advertising : JCIRA
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Journal of euromarketing
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ECONIS (ZBW)
79
OLC EcoSci
62
Other ZBW resources
22
RePEc
11
USB Cologne (EcoSocSci)
5
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41
Relational benefits and manufacturer satisfaction : an empirical study of logistics service in supply chain
Li, Ling
;
Ford, John B.
;
Zhai, Xin
;
Xu, Li
- In:
International journal of production research
50
(
2012
)
19
,
pp. 5445-5459
Persistent link: https://www.econbiz.de/10009668004
Saved in:
42
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
43
Strategic marketing in an international marketplace
Ford, John B.
(
ed.
);
Crittenden, Victoria Lynn
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011540145
Saved in:
44
The naked truth : revealing the affinity for graphic sexual appeals in advertising
Reichert, Tom
;
LaTour, Michael S.
;
Ford, John B.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 436-448
Persistent link: https://www.econbiz.de/10009269499
Saved in:
45
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10003263483
Saved in:
46
Sales management : a global perspective
Honeycutt, Earl D.
;
Ford, John B.
;
Simintiras, Antonis C.
-
2003
Persistent link: https://www.econbiz.de/10001724919
Saved in:
47
The role of economic freedom in explaining penetration of consumer durables
Ford, John B.
- In:
Journal of world business : JWB
33
(
1998
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10001242787
Saved in:
48
The development and validation of a Chinese American affiliation scale
Harrison, Kristina
;
Ford, John B.
;
Karande, Kiran
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 331-345
Persistent link: https://www.econbiz.de/10013194543
Saved in:
49
How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
Saved in:
50
The tension between strategy and execution : challenges for international advertising research : globalization is much more than universal branding
Ford, John B.
;
Mueller, Barbara
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 27-41
Persistent link: https://www.econbiz.de/10009127019
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