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Broadening the Concept of Entrepreneurship: Comparing Business and Consumer Entrepreneurs
Huefner, Jonathan C.; Hunt, H.Keith - In: Entrepreneurship, theory and practice : ET & P 18 (1994) 3, pp. 61-76
Persistent link: https://www.econbiz.de/10006221941
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Improving the Retail Performance by Contrasting Management- and Customer-Perceived Store Images: A Diagnostic Tool for Corrective Action
Samli, A.Coskun; Kelly, J.Patrick; Hunt, H.Keith - In: Journal of business research : JBR 43 (1998) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10006732839
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ORGANIZATIONAL BEHAVIOR - Improving the retail performance by contrasting management- and customer-perceived store images: A diagnostic tool for corrective action
Samli, A.Coskun; Kelly, J.Patrick; Hunt, H.Keith - In: Operations research, Management science : OR MS ; the … 39 (1999) 3, pp. 333-336
Persistent link: https://www.econbiz.de/10006519063
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Report / Marketing Science Institute
Marketing Science Institute <Cambridge, Mass.> - Cambridge, Mass. : MSI - Nachgewiesen 1977 - 2002
Persistent link: https://www.econbiz.de/10000506730
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Reflections on the futures of marketing : practice and education
Lehmann, Donald R. (ed.); Jocz, Katherine E. (contributor) - 1997
Persistent link: https://www.econbiz.de/10000646730
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Working paper / Marketing Science Institute, Research Program
Marketing Science Institute <Cambridge, Mass.> - Cambridge, Mass. - 1971 - 1987 nachgewiesen
Persistent link: https://www.econbiz.de/10009268530
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MSI reports : working paper series
Marketing Science Institute <Cambridge, Mass.> - Cambridge, Mass. - 2003 - 2011; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10001818595
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Report / Marketing Science Institute
Marketing Science Institute <Cambridge, Mass.> - Cambridge, Mass.
Persistent link: https://www.econbiz.de/10004012381
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Organizing to become market driven : conference summary ; Marketing Science Institute conference, September 13 - 14, 1990, Boston, Massachussetts
Swartz, Gordon S. (contributor) - 1990
Persistent link: https://www.econbiz.de/10004203409
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New developments in marketing research : summary of Marketing Science Institute Conference, October 8, 1986
Hoenig, Scott - 1986
Persistent link: https://www.econbiz.de/10004163165