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Optimal keyword bidding in search-based advertising with target exposure levels
Selçuk, Barış; Özlük, Özgür - In: European journal of operational research : EJOR 226 (2013) 1, pp. 163-172
Persistent link: https://www.econbiz.de/10009716325
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Keyword management costs and "broad match" in sponsored search advertising
Amaldoss, Wilfred; Jerath, Kinshuk; Sayedi, Amin - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
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An economic analysis of online advertising using behavioral targeting
Chen, Jianqing; Stallaert, Jan - In: Management information systems : mis quarterly 38 (2014) 2, pp. 429-449
Persistent link: https://www.econbiz.de/10010425080
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Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred; Desai, Preyas S.; Shin, Woochoel - In: Management science : journal of the Institute for … 61 (2015) 3, pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
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Maximizing revenue with allocation of multiple advertisements on a Web banner
Boskamp, Victor; Knoops, Alex; Frasincar, Flavius; … - In: Computers & operations research : and their … 38 (2011) 10, pp. 1412-1424
Persistent link: https://www.econbiz.de/10008937625
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Keyword search advertising and limited budgets
Shin, Woochoel - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 882-896
Persistent link: https://www.econbiz.de/10011410015
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Position auctions with budget constraints : implications for advertisers and publishers
Lu, Shijie; Zhu, Yi; Dukes, Anthony - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 897-905
Persistent link: https://www.econbiz.de/10011410018
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Matching value and market design in online advertising networks : an empirical analysis
Wu, Chunhua - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 906-921
Persistent link: https://www.econbiz.de/10011410021
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A novel approach for bidding on keywords in newly set-up search advertising campaigns
Nabout, Nadia Abou - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 668-691
Persistent link: https://www.econbiz.de/10011296914
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Real-Time Bidding in Online Display Advertising
Sayedi, Amin - 2017
Display advertising is a major source of revenue for many of the online publishers and content providers. Historically …, display advertising impressions have been sold through pre-negotiated contracts, known as reservation contracts, between …
Persistent link: https://www.econbiz.de/10012963033