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Big-data based analysis for communication effect of science-technology public accounts on social media
Ren, Jinluan; Cao, Wen; Li, Bo; Liu, Lihua; Cai, Lin; … - In: International journal of information systems in the … 11 (2019) 3, pp. 56-69
Persistent link: https://www.econbiz.de/10012111245
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Business management and communication perspectives in industry 4.0
Tunc̦, Ayșegül Özbebek (ed.); Aslan, Pınar (ed.) - 2020
"This book examines issues in business management, leadership, strategic communication, social media, crisis management …
Persistent link: https://www.econbiz.de/10012018553
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Werbekommunikation in der Wirtschaft : mediengerecht, praxisorientiert und interdisziplinär
Schmidt, Christopher M. (ed.) - 2018
Persistent link: https://www.econbiz.de/10011806568
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Facebook fan page : the effect of perceived socialness in consumer-brand communication
Hammick, Jinhyon Kwon; Ju, Ilyoung - In: Journal of marketing communications 24 (2018) 7, pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
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The influence of online media and social media on mass communication with communication technology as intervening variables
Hafizah - In: Business and Economic Research : BER 8 (2018) 1, pp. 51-67
Persistent link: https://www.econbiz.de/10011859767
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The evolution of Twitter communication by Youth Olympic Games organising committees
Naraine, Michael L.; Parent, Milena M. - In: International journal of sport management and marketing … 17 (2017) 4/6, pp. 403-425
Persistent link: https://www.econbiz.de/10011861964
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Social media communications and marketing strategy : a taxonomical review of potential explanatory approaches
Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel - In: Journal of internet commerce 18 (2019) 1, pp. 73-90
Persistent link: https://www.econbiz.de/10012179562
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The role of social media communication : empirical study of online purchase intention of financial products
Jha, Bidyanand - In: Global business review 20 (2019) 6, pp. 1445-1461
Persistent link: https://www.econbiz.de/10012137808
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User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine; Eijkeren, Anouk van - In: International journal of business environment : IJBE 8 (2016) 3, pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
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Going undercover : online domestic tourism marketing communication in closed and open Facebook groups
Roth-Cohen, Osnat; Lahav, Tamar - In: Journal of vacation marketing 25 (2019) 3, pp. 349-362
Persistent link: https://www.econbiz.de/10012165873