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The effects of the visual presentation of an influencer's extroversion on perceived credibility and purchase intentions-moderated by personality matching with the audience

Argyris, Young Anna; Muqaddam, Aziz; Miller, Steven - In: Journal of retailing and consumer services 59 (2021), pp. 1-14

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Corporate communication through social networks : the identification of the key dimensions for dialogic communication

Capriotti, Paul; Zeler, Ileana; Camilleri, Mark Anthony - In: Strategic corporate communication in the digital age, (pp. 33-51). 2021

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Using startup communication for opportunity recognition : an approach to identify future product trends

Simon, Hauke; Leker, Jens - In: International journal of innovation management 20 (2016) 8, pp. 1640016-1-22

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Characterizing Twitter communication : a case study of international engineering academic units

Palmer, Stuart - In: Journal of marketing for higher education 24 (2014) 2, pp. 257-273

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The role communication, informativeness, and social presence play in the social media recruitment context of an emerging economy

Si, Kai; Jalees, Tariq; Zaman, Syed Imran; Kazmi, Syed … - In: Cogent business & management 10 (2023) 3, pp. 1-22

in the present era. The study examines the impact of social media effectiveness on informativeness and communication. It … also explores the effect of informativeness and communication on the recruitment process. The study also examined the … mediating roles of informativeness and communication and the moderating role of social presence. The study has focused on the …

Persistent link: https://www.econbiz.de/10014506354

Avatar-Mediated communication and social identification

Teng, Ching-I; Dennis, Alan; Dennis, Alexander S. - In: Journal of management information systems : JMIS 40 (2023) 4, pp. 1171-1201

Avatar-mediated communication (AMC), commonly used in online environments such as games and the emerging metaverse, is … different from traditional computer-mediated communication in that it is a human-object-object-human relationship mediated by …

Persistent link: https://www.econbiz.de/10014582263

Online interactive storytelling : evaluation of the viewer experience of 360-degree videos

Świerczyńska-Kaczor, Urszula; Żelazowska, Monika; … - In: Journal of economics & management 36 (2019) 2, pp. 105-122

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Determining the skills necessary for online seller–buyer communication to avoid frictional unemployment due to skill gaps

Muthmainnah; Al Yakin, Ahmad; Massyat, Muhammad; … - In: Contemporary challenges in social science management : …, (pp. 113-135). 2024

Persistent link: https://www.econbiz.de/10014531699

Blurring the lines : how social media managers transform business communication

Nowak, Rosemarie; Rudeloff, Christian; Pakura, Stefanie - In: Conference proceedings Trends in Business Communication 2020, (pp. 129-148). 2021

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Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives

Adeola, Ogechi (ed.); Twum, Kojo Kakra (ed.); … - 2023

: Digital technology and emergency risk communication of African governments: experiences and lessons from Covid-19 -- Chapter 6 …: Optimising social media and marketing communication strategies for voter education: A way forward for Independent National … Electoral Commission (INEC) in Nigeria -- Chapter 7: Social Media Adoption in Public Sector Communication: Current practices …

Persistent link: https://www.econbiz.de/10014253072