Similar Search Results

The deniers on twitter : the no mask groups and their communication

D'Agata, Rosario; Gozzo, Simona - In: Rivista italiana di economia, demografia e statistica 75 (2021) 2, pp. 157-168

Persistent link: https://www.econbiz.de/10013362368

Industry and agency views of social media : issues implementing dialogic communication

Buchanan-Oliver, Margo; Fitzgerald, Emma May - In: Journal of marketing communications 22 (2016) 4, pp. 437-454

Persistent link: https://www.econbiz.de/10011612612

What and how to communicate CSR? : the role of CSR fit, modality interactivity, and message interactivity on social networking sites

Go, Eun; Bortree, Denise Sevick - In: Journal of promotion management : JPM 23 (2017) 5, pp. 727-747

Persistent link: https://www.econbiz.de/10011799589

Strategies for the use of social media in stakeholder conversations

Blaschke, Steffen; Kreipl, Annika - In: Die Betriebswirtschaft : DBW 75 (2015) 6, pp. 401-412

Unsere Studie stellt aus Sicht der kommunikativen Konstitution von Organisation theoretische Überlegungen zur Nutzung sozialer Medien in Stakeholderkonversationen an. Wir diskutieren vier Strategien, die Firmen einsetzen können: Broadcast, Information, Reaktion und Engagement. Wir illustrieren...

Persistent link: https://www.econbiz.de/10011406044

Communication management on social networking sites : Stakeholder motives and usage types of corporate Facebook, Twitter and YouTube pages

Ruehl, Christopher Hendrik; Ingenhoff, Diana - In: Journal of communication management : an international … 19 (2015) 3, pp. 288-302

Persistent link: https://www.econbiz.de/10011448050

Kommunikation kleiner und mittlerer Unternehmen

Meyer, Jörn-Axel (ed.) - 2013 - 1. Aufl.

Persistent link: https://www.econbiz.de/10009767550

Measuring and evaluating CSR information and involvement strategies on corporate Facebook pages

Amabile, Sara; Conte, Francesca; Vollero, Agostino; … - In: Italian journal of marketing : ITJM 2022 (2022) 3, pp. 341-369

Persistent link: https://www.econbiz.de/10013461644

Transparency in corporate social responsibility communication on social media

Lee, Angie; Chung, Te-Lin Doreen - In: International journal of retail and distribution management 51 (2023) 5, pp. 590-610

Persistent link: https://www.econbiz.de/10014281087

Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence

Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.); … - 2022

Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4 … Firms in Ghana: A Per-spective of Attribution Theory -- 8. Using Social Media Communication to Enact Brand Purpose During A … -- 10. Analyzing the Use of Social Media Communication Strategies in Indonesia and Malaysia: Insights and Implications -- 11 …

Persistent link: https://www.econbiz.de/10012814697

Engaging destination stakeholders in the digital era : the best practice of Italian regional DMOs

Trunfio, Mariapina; Della Lucia, Maria - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 3, pp. 349-373

Persistent link: https://www.econbiz.de/10011997325