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The memory-search frame effect : impacts on consumers' retrieval and evaluation of consumption experiences

Si, Kao; Dai, Xianchi - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 5-17

Persistent link: https://www.econbiz.de/10013184245

If you feel it now you will think it later : the interactive effects of mood over time on brand extension evaluations

Sar, Sela; Duff, Brittany R. L.; Anghelcev, George - In: Psychology & marketing 28 (2011) 6, pp. 561-583

Persistent link: https://www.econbiz.de/10009130508

When friends give bad advice : analyzing response to recommendation performance of close others

Demming, Carsten Leo - 2020

Produktempfehlungen sind im alltäglichen Umgang zwischen Konsumenten üblich und wirken sich stark auf Konsumentscheidungen aus. Das Verständnis von Faktoren, die Konsumenten dazu bringen, Empfehlungen zu befolgen, ist daher für Manager und Verbraucherforscher gleichermaßen relevant. Obwohl...

Persistent link: https://www.econbiz.de/10012229327

How face-to-face feedback influences guest outcome evaluation of co-production : changing or shaping guest experiences?

Furenes, May Irene; Øgaard, Torvald; Gjerald, Olga - In: Tourism management perspectives : TMP 21 (2017), pp. 59-65

Persistent link: https://www.econbiz.de/10011691296

Malleability of taste perception : biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay

Mantonakis, Antonia; Schwarz, Norbert; Wudarzewski, Amanda - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 293-303

Persistent link: https://www.econbiz.de/10011675186

The dark side of reviews : the swaying effects of online product reviews on attribute preference construction

Liu, Qianqian Ben; Karahanna, Elena - In: Management information systems : mis quarterly 41 (2017) 2, pp. 427-448

Persistent link: https://www.econbiz.de/10011689853

Experiences that make consumers think : cognitive experiences

De Villiers, Rouxelle - In: International journal of business and economics 16 (2017) 2, pp. 177-179

Persistent link: https://www.econbiz.de/10011971486

The value of multidimensional rating systems : evidence from a natural experiment and randomized experiments

Chen, Pei-Yu; Hong, Yili; Liu, Ying - In: Management science : journal of the Institute for … 64 (2018) 10, pp. 4629-4647

Persistent link: https://www.econbiz.de/10011932610

Overcoming the outcome bias : making intentions matter

Sezer, Ovul; Zhang, Ting; Gino, Francesca; Hazerman, Max H. - In: Organizational behavior and human decision processes : … 137 (2016), pp. 13-26

Persistent link: https://www.econbiz.de/10011618902

The effects of regulatory focus and mixed valence imagery and analytical attributes on product decisions

Roy, Rajat - In: Marketing intelligence & planning 35 (2017) 3, pp. 397-407

Persistent link: https://www.econbiz.de/10011706990

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