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Kosovo's nation branding through private and public sector cooperation

Limani, Emira; Gërguri-Rashiti, Shqipe; … - In: International journal of public sector performance … 7 (2021) 4, pp. 484-498

Persistent link: https://www.econbiz.de/10012595500

Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations

Chikweche, Tendai; Lappeman, James; Egan, Paul - In: Journal of international consumer marketing 34 (2022) 5, pp. 517-536

Persistent link: https://www.econbiz.de/10013465894

Responsible leadership through purpose-driven brand building : guidelines for leaders in Africa

Enslin, Carla; Wolfswinkel, Michelle; Terblanche-Smit, … - In: South African journal of business management 54 (2023) 1, pp. 1-14

building to offer a new, integrated perspective along with strategic guidelines for implementation by leaders in Africa. Design … bolster socio-economic development in Africa, garner trust and attract investment. Practical implications and value: The …

Persistent link: https://www.econbiz.de/10014234840

Exposed to innumerable delusions : public enterprise and state power in Egypt, India, Mexico, and Turkey

Waterbury, John - 1993

Persistent link: https://www.econbiz.de/10013493897

Re-branding Africa

Osei, Collins; Gbadamosi, Ayantunji - In: Marketing intelligence & planning 29 (2011) 3, pp. 284-304

Persistent link: https://www.econbiz.de/10009156885

The growth of continental African brands

Kühne, Nicholas J. W. - In: Africans investing in Africa : understanding business …, (pp. 79-84). 2015

Persistent link: https://www.econbiz.de/10011301199

Editorial: Adding value to African commodities : could ingredient branding be a solution?

Sigué, Simon Pierre - In: Journal of African business 13 (2012) 1/3, pp. 1-4

Persistent link: https://www.econbiz.de/10009710201

Guinness in Africa : contemporary branding at the base of the pyramid

Bonsu, Samuel K.; Godefroit-Winkel, Delphine - In: The Routledge companion to contemporary brand management, (pp. 391-403). 2016

Persistent link: https://www.econbiz.de/10011515444

Getting the branding strategy right for British firms to re-penetrate African emerging consumer markets : the case of Waitrose

Aluko, Akinseye Olatokunbo; Odularu, Gbadebo - In: International journal of management & transformation : … 7 (2013) 1, pp. 3-12

Persistent link: https://www.econbiz.de/10010403796

Solar off-grid markets in Africa : recent dynamics and the role of branded products

Grimm, Michael; Peters, Jörg - 2016

Solar off -grid technologies have become a lower-cost alternative to grid-based electrification in rural Africa. As a …

Persistent link: https://www.econbiz.de/10011494865

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