The pandemic has accelerated the search for innovative product/process/service solutions in city markets as well as the search for “open innovation challenges” more in line with current needs. The aim of the research is to understand the adaptation mechanisms of the local food system and, in...

Purpose: This study aims to investigate how extrinsic cues such as brand, certification, production method and price affect Muslim soujouk consumers' purchasing decisions in Turkey. Design/methodology/approach: Conjoint analysis was used to identify consumers' preferences and cluster analysis...