Luca, Patrizia de; Mason, Michela C.; Nassivera, Federico - In: MERCATI E COMPETITIVITÀ 2009/4 (2009) 4, pp. 95-121
<em>Packaging and communication: an empirical research in the Friuli Venezia Giulia region</em> - Due to some different factors, the communication role of packaging is becoming more important for numerous products. To communicate effectively, marketers need to know how communication actually works. On...