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Essays in the economics of obesity
Rashad, Inas - 2004
Persistent link: https://www.econbiz.de/10003383775
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How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen; Palan, Kay M. - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
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Children's advertising literacy : do BMI, body shape perception, self-esteem and TV exposure matter?
Spielvogel, Julia; Terlutter, Ralf - In: Breaking new ground in theory and practice, (pp. 147-162). 2011
Persistent link: https://www.econbiz.de/10009380024
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What makes a Super Bowl ad super? : five-act dramatic form affects consumer super bowl advertising ratings
Quesenberry, Keith A.; Coolsen, Michael K. - In: Journal of marketing theory and practice 22 (2014) 4, pp. 437-454
Persistent link: https://www.econbiz.de/10010510247
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How do consumers respond to storylines in television advertisements? : a principal-components analysis tool helps decipher moment-to-moment evaluations
Burton, Jennifer L.; McAlister, Leigh; Hoyer, Wayne D. - In: Journal of advertising research 55 (2015) 1, pp. 51-61
Persistent link: https://www.econbiz.de/10010520792
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Message strategies in direct-to-consumer pharmaceutical advertising : a content analysis using Taylor's six-segment message strategy wheel
Tsai, Wan-hsiu; Lancaster, Alyse R. - In: Health marketing quarterly 29 (2012) 3, pp. 239-255
Persistent link: https://www.econbiz.de/10009657673
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Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.; Reijmersdal, Eva A. van; Neijens, … - In: Psychology & marketing 31 (2014) 3, pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
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Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program
Verhellen, Yann; Pelsmacker, Patrick de; Dens, Nathalie - In: Advertising in new formats and media : current research …, (pp. 291-306). 2016
Persistent link: https://www.econbiz.de/10011473427
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Attributes of background music and consumers' responses to TV commercials : the moderating effect of consumer involvement
Park, Hyun Hee; Park, Jai Kwan; Jeon, Jung Ok - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 767-784
Persistent link: https://www.econbiz.de/10010467581
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Consumer culture plots in television advertising from Nigeria and South Africa
Oyedele, Adesegun; Minor, Michael - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 91-107
Persistent link: https://www.econbiz.de/10009536707