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Distribution und Logistik von integrierten Medienunternehmen
Swoboda, Bernhard; Schwarz, Sandra - In: Handbuch Medien- und Multimediamanagement, (pp. 761-792). 2003
Persistent link: https://www.econbiz.de/10003443452
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Consequences of grocery retailer internationalization on KAM organization : research framework and hypotheses
Schlüter, Andrea; Swoboda, Bernhard - In: European retail research 23 (2009) 2, pp. 23-49
Persistent link: https://www.econbiz.de/10003938257
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A behavior-based analysis of the changes of the structure, systems, and culture in the internationalization processes over time
Swoboda, Bernhard; Jager, Martin; Morschett, Dirk; … - In: Research on knowledge, innovation and internationalization, (pp. 41-65). 2009
Persistent link: https://www.econbiz.de/10003947163
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Internationales Marketing
Zentes, Joachim; Swoboda, Bernhard; Schramm-Klein, Hanna - 2010 - 2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003898623
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Wandel von Organisationsstrukturen, -systemen und -kultur in Relation zu Entwicklungsstufen in Ländern und Betätigungsformen : eine empirische Studie
Swoboda, Bernhard; Jager, Martin; Olejnik, Edith - In: Internationale Unternehmungen und das Management …, (pp. 149-176). 2010
Persistent link: https://www.econbiz.de/10008669227
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Vertical alliances between retail and manufacturer companies in the fashion industry
Swoboda, Bernhard; Pop, Nicolae Al.; Dabija, Dan Cristian - In: Amfiteatru economic : an economic and business research … 12 (2010) 28, pp. 634-649
Persistent link: https://www.econbiz.de/10008688664
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Debit and credit card usage and satisfaction : who uses which and why ; evidence from Austria
Foscht, Thomas; Maloles, Cesar; Swoboda, Bernhard; … - In: The international journal of bank marketing : IJBM 28 (2010) 2, pp. 150-165
Persistent link: https://www.econbiz.de/10008696419
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Decades of research on market entry modes : what do we really know about external antecedents of entry mode choice?
Morschett, Dirk; Schramm-Klein, Hanna; Swoboda, Bernhard - In: Journal of international management 16 (2010) 1, pp. 60-77
Persistent link: https://www.econbiz.de/10003975173
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Kundenbindung im vertikalen Marketing
Zentes, Joachim; Swoboda, Bernhard; Morschett, Dirk - In: Handbuch Kundenbindungsmanagement, (pp. 209-241). 2010
Persistent link: https://www.econbiz.de/10003928545
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Consumer perceptions of grocery retail formats in Romania: the varying impact of retailer attributes
Swoboda, Bernhard; Berg, Bettina; Pop, Nicolae A.; … - In: European retail research 23 (2009) 1, pp. 101-123
Persistent link: https://www.econbiz.de/10003832197