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Corporate social responsibility and brand development in emerging markets : lessons from the COVID-19 interventions in Nigeria
Ogbu, Silk Ugwu - In: Marketing Communications and Brand Development in …, (pp. 157-179). 2022
Persistent link: https://www.econbiz.de/10013280194
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Corporate social responsibility and brand equity of operating telecoms : brand reputation as a mediating effect
Ahmad, Alaeddin Mohammad Khalaf; Shattal, Mira Hashem Abu; … - In: International journal of sustainable economy : IJSE 14 (2022) 1, pp. 78-97
Persistent link: https://www.econbiz.de/10012800974
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The impact of corporate social responsibility on brand equity of Indian firms
Singh, Anupam; Verma, Priyanka - In: International journal of business innovation and research 20 (2019) 1, pp. 64-86
Persistent link: https://www.econbiz.de/10012144496
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The effects of corporate governance on the customer's recommendations : a study of the banking sector at the time of COVID-19
Ltifi, Moez; Hichri, Abir - In: Journal of knowledge management 26 (2022) 1, pp. 165-191
Persistent link: https://www.econbiz.de/10012797927
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The impact of COVID-19 on the Corporate Social Responsibility of top 100 companies in Mauritius
Bundhoo-Deenoo, Sheistah - In: Corporate Social Responsibility in Difficult Times, (pp. 225-244). 2023
Persistent link: https://www.econbiz.de/10014318073
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Contagious corporate reputation risk : uncovering the pandemic's impact
Xi, Zhen; Xia, Yawen; Yang, Rubi; Hu, Ran; Zhao, Jing - In: Finance research letters 67 (2024) 2, pp. 1-9
Persistent link: https://www.econbiz.de/10015062469
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The causal effect of corporate social responsibility and corporate reputation on brand equity : a fuzzy-set qualitative comparative analysis
Wang, Hanmin; Yu, Tiffany Hui-Kuang; Hsiao, Chih-Yi - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 630-641
Persistent link: https://www.econbiz.de/10012549622
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Reputation analysis of selected European and US brands in the context of the COVID-19 pandemic
Pollák, František; Markovič, Peter; Konečný, Michal; … - In: Corporate Practices: Policies, Methodologies, and …, (pp. 895-915). 2024
Persistent link: https://www.econbiz.de/10014575013
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How do CSR and perceived ethics enhance corporate reputation and product innovativeness?
Geng, Lin; Cui, Xiaozhong; Nazir, Rabia; Nguyen Binh An - In: Economic research 35 (2022) 1,5, pp. 5131-5149
Persistent link: https://www.econbiz.de/10014414125
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The effect of corporate social responsibility on brand equity and the moderating role of ethical consumerism : the case of Starbucks
Kang, Jee-Won; Namkung, Young - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 7, pp. 1130-1151
Persistent link: https://www.econbiz.de/10011922309