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The roles of internal marketing and person-organization fit in hospitality employees' life satisfaction : an integration of work and nonwork domains

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Turning social endorsement into brand passion

Wang, Tien; Trung Dam-Huy Thai; Pham Thi Minh Ly; Tran … - In: Journal of business research : JBR 126 (2021), pp. 429-439

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Unveiling the effect of benign and malicious envy toward social media influencers on brand choice

Wang, Tien; Trung Dam-Huy Thai; Yeh, Ralph Keng-Jung; … - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 275-293

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An FsQCA Investigation of eWOM and social influence on product adoption intention

Tuan Minh Phung; Pham Thi Minh Ly; Tin Trung Nguyen; … - In: Journal of promotion management : innovations in … 26 (2020) 5, pp. 726-747

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The effect of authenticity perceptions and brand equity on brand choice intention

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Revisiting the interconnection between governance mechanisms and firm performance : evidence from Vietnamese listed firms

Cong Duc Tran; Tin Trung Nguyen; Wang, Jo-Yu - In: Journal of enterprising communities : people and places … 16 (2022) 1, pp. 146-167

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Examining customer engagement and brand intimacy in social media context

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Antecedents of emotional attachment of social media users

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Electronic and in-person service quality of hybrid services

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Revisiting the interconnection between governance mechanisms and firm performance : evidence from Vietnamese listed firms

Tran, Cong Duc; Nguyen, Tin Trung; Wang, Jo-Yu - In: Journal of Enterprising Communities: People and Places … 16 (2021) 1, pp. 146-167

Purpose: Corporate governance plays a critical role in solving agency problems. However, previous findings on how governance mechanisms lead to high firm performance are inconclusive. Additionally, this relationship has not been well addressed in the context of transitional countries where...

Persistent link: https://www.econbiz.de/10012812172