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Understanding purchase intention towards eco-friendly clothing for generation Y & Z

Abrar, Muhammad; Sibtain, Muhammad Muzummil; Shabbir, Rizwan - In: Cogent business & management 8 (2021) 1, pp. 1-19

Green consumption and pro-environmental behaviour have attracted considerable attention from academic marketing scholars. From the South Asian perspective, investigation on environmental awareness, social recognition, and self-image building through green consumption is very limited,...

Persistent link: https://www.econbiz.de/10012669055

Influencing tourists' pro-environmental behaviours : a social marketing application

Tkaczynski, Aaron; Rundle-Thiele, Sharyn; V. Dao Truong - In: Tourism management perspectives : TMP 36 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012421375

Determinants of eco-conscious consumer behavior of muslims in Indonesia the theory of planned behavior

Nasr, Sumayyah Amalina; Safira, Anya - In: ASEAN marketing journal : Association of Southeast … 12 (2020) 1, pp. 20-29

Persistent link: https://www.econbiz.de/10012503242

An investigation into the relationship between materialism and green purchase behavior in Vietnam and Taiwan

Nguyen Thi Tuyet Mai - In: Journal of economics and development : JED 21 (2019) 2, pp. 247-258

Persistent link: https://www.econbiz.de/10012241910

Theory of planned behavior approach to understand the green purchasing behavior in the EU : a cross-cultural study

Liobikienė, Genovaitė; Mandravickaitė, Justina; … - In: Ecological economics : the transdisciplinary journal of … 125 (2016), pp. 38-46

Persistent link: https://www.econbiz.de/10011629025

Predictors of purchase intention toward green apparel products : a cross-cultural investigation in the USA and China

Ko, Seung Bong; Jin, Byoungho - In: Journal of fashion marketing and management 21 (2017) 1, pp. 70-87

Persistent link: https://www.econbiz.de/10011703061

Non-compliance in national parks : an extension of the theory of planned behaviour model with pro-environmental values

Goh, Edmund; Ritchie, Brent; Wang, Jie - In: Tourism management : research, policies, practice 59 (2017), pp. 123-127

Persistent link: https://www.econbiz.de/10011642659

Elucidating the factors influencing the acceptance of green products : an extension of theory of planned behavior

Chen, Shih-Chih; Hung, Chung-Wen - In: Technological forecasting & social change : an … 112 (2016), pp. 155-163

Persistent link: https://www.econbiz.de/10011612522

Intents of green advertisements

Kumar, Prashant - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 70-79

Persistent link: https://www.econbiz.de/10011613306

Toward Green IT adoption : from managerial perspective

Shahla Asadi; Ab Razak Che Hussin; Halina Mohamed Dahlan - In: International journal of business information systems : … 29 (2018) 1, pp. 106-125

Persistent link: https://www.econbiz.de/10011980188